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Ulta Beauty Inc

542.72-4.3%1Y · USD

Ulta Beauty, Inc. is a specialty beauty retailer operating in the United States, Mexico, and Kuwait. It offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body items, professional hair products, and salon styling tools through Ulta Beauty stores, shop-in-shops, its Ulta.com website, and mobile applications. The company also provides wellness products. Formerly known as ULTA Salon, Cosmetics & Fragrance, Inc., it changed its name to Ulta Beauty, Inc. in January 2017. Incorporated in 1990, it is based in Bolingbrook, Illinois.

Price · split & dividend adjusted

Why is Ulta Beauty Inc (ULTA) moving?

Q2 2026
▲2▼1

Ulta beats Q1, raises outlook, adds Bath & Body Works

  • Q1 earnings beat and raised full-year guidance Ulta reported first-quarter revenue of $3.16 billion, up 11.1%, with earnings per share of $7.74 beating estimates. Comparable sales rose 5.3%, and the company raised its full-year earnings guidance. This shows the business is growing faster than expected, which supports a higher stock price.

    This is the core fundamental driver of the period, showing stronger-than-expected profit and growth.

  • Bath & Body Works partnership adds new products Bath & Body Works will sell body care and home fragrance products in over 600 Ulta stores and online starting July 12, 2026. This fills a gap in Ulta's offerings and could attract new customers, boosting sales and making the stock more attractive.

    This is a new growth initiative that expands Ulta's product assortment and customer base.

  • Removed from Russell index, causing temporary selling Ulta was removed from a Russell index, which forced some funds tracking that index to sell the stock, and shares dropped 6% in one day. This is a technical, short-term event that doesn't reflect the company's underlying health, but it did push the price down temporarily.

    This is a new negative event that impacted the stock price during the period, though it is not fundamental.

Latest
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Ulta raises outlook, boosts buybacks, adds AI shopping and Bath & Body Works

  • Q2 beat and raised full-year guidance Ulta beat second-quarter sales and profit estimates and raised its full-year outlook for sales, comparable sales and earnings per share. Stronger results and a higher forecast tell investors the business is growing faster than expected, which supports a higher stock price.

    This is the core new fundamental event that directly lifts earnings expectations and the stock.

  • Bigger buybacks and prestige brands return after Target exit Ulta increased planned annual share repurchases to $1.8 billion and said prestige brands from the ended Target partnership have returned to its stores. Fewer shares outstanding can lift earnings per share, and recapturing those brands gives Ulta a chance to win back sales it had lost.

    New capital return and brand recovery details directly affect future earnings and investor confidence.

  • Bath & Body Works products coming to 600+ Ulta stores Bath & Body Works announced a partnership to sell its products in more than 600 Ulta stores and online. New exclusive brands can draw more shoppers into Ulta stores and increase sales per visit, though the partner's own weak store traffic is a reminder that retail demand is uneven.

    A new distribution deal expands Ulta's product assortment and is a fresh demand driver.

  • AI shopping integrations with Meta Muse and Gemini/ChatGPT Ulta is integrating with Meta's new Muse AI shopping agent, and earlier data showed AI-referred shoppers convert at about double the usual rate. These tools can send higher-intent buyers to Ulta, and its 47-million-member loyalty program helps keep the customer relationship and repeat sales.

    New AI shopping channels are an emerging demand source that could lower customer acquisition costs.

Q3 2026
▲4

Ulta raises outlook, boosts buybacks, adds AI shopping and Bath & Body Works

  • Q2 beat and raised full-year guidance Ulta beat second-quarter sales and profit estimates and raised its full-year outlook for sales, comparable sales and earnings per share. Stronger results and a higher forecast tell investors the business is growing faster than expected, which supports a higher stock price.

    This is the core new fundamental event that directly lifts earnings expectations and the stock.

  • Bigger buybacks and prestige brands return after Target exit Ulta increased planned annual share repurchases to $1.8 billion and said prestige brands from the ended Target partnership have returned to its stores. Fewer shares outstanding can lift earnings per share, and recapturing those brands gives Ulta a chance to win back sales it had lost.

    New capital return and brand recovery details directly affect future earnings and investor confidence.

  • Bath & Body Works products coming to 600+ Ulta stores Bath & Body Works announced a partnership to sell its products in more than 600 Ulta stores and online. New exclusive brands can draw more shoppers into Ulta stores and increase sales per visit, though the partner's own weak store traffic is a reminder that retail demand is uneven.

    A new distribution deal expands Ulta's product assortment and is a fresh demand driver.

  • AI shopping integrations with Meta Muse and Gemini/ChatGPT Ulta is integrating with Meta's new Muse AI shopping agent, and earlier data showed AI-referred shoppers convert at about double the usual rate. These tools can send higher-intent buyers to Ulta, and its 47-million-member loyalty program helps keep the customer relationship and repeat sales.

    New AI shopping channels are an emerging demand source that could lower customer acquisition costs.

News & notes moving ULTA
United States
Artificial Intelligence▲impact 4

Meta's Muse AI Agent Stays Free as Walmart, Sephora and Best Buy Sign On

Meta Platforms CEO Mark Zuckerberg said Wednesday that the company's personal AI agent, Muse, will remain free for most users, unveiling a slate of new retail and productivity partnerships at the company's Connect event. Zuckerberg described the model as novel, betting the agent will make users money by staying free for a huge number of tokens rather than charging upfront, with Meta eventually taking a small fee from transactions Muse completes on users' behalf. Muse launched on Sept. 8, with the basic version free and subscription tiers priced at $20 and $100 a month for heavier use. Meta AI chief Alexander Wang announced that Walmart, Best Buy, Gap, Sephora, Wayfair, Dick's Sporting Goods, Ulta Beauty and Fanatics are integrating with Muse to power new in-app shopping experiences, alongside productivity tools Box, GitHub, Granola and Notion, with Expedia joining for travel planning and Instacart for grocery orders. Wang also said Meta has received more than 1,500 applications from developers since opening its connector platform last week, and JPMorgan analysts said Muse could become the most widely used consumer AI app since OpenAI's ChatGPT.
About megatrends
Artificial Intelligence › AI Applications & Copilots Competition
Artificial Intelligence › Agentic AI & Autonomous Workflows Competition
Artificial Intelligence › Closed / Frontier Labs ▲Demand
META · Demand · Positive Walmart, Best Buy, Gap, Sephora, Wayfair and others are integrating with Muse to power in-app shopping, a concrete adoption/partnership win.
META · Technology · Positive Meta unveiled its free Muse AI agent and connector platform with 1,500+ developer applications, advancing its AI product.
BBY · Demand · Positive Best Buy is integrating with Meta's Muse AI agent to power new in-app shopping experiences, a concrete partnership expanding its retail reach.
CART · Demand · Positive Instacart (Maplebear) is joining Muse for grocery orders, integrating with Meta's AI agent to power in-app shopping.
DKS · Demand · Positive Dick's Sporting Goods is integrating with Muse to power new in-app shopping experiences.
EXPE · Demand · Positive Expedia is joining Muse for travel planning, a partnership powering in-app travel experiences.
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Benzinga·11dRead more →
United States
ULTA▲

Ulta Beauty Raises Outlook, Lifts Buybacks to $1.8 Billion After Target Exit

Ulta Beauty executives said the company is seeing continued resilience in consumer beauty spending and has raised its full-year outlook after exceeding prior guidance in the second quarter. Speaking at a Barclays conference, President and Chief Executive Officer Kecia Steelman said fragrance is among Ulta's fastest-growing categories and that the company aims to become the No. 1 fragrance retailer in the U.S., while wellness, a $400 billion category growing faster than beauty, could become Ulta's next billion-dollar category. Ulta ended its Target partnership in mid-August, and Steelman said prestige brands involved in the relationship have returned to the Ulta ecosystem, giving the company an opportunity to recapture sales that the partnership had initially cannibalized. Chief Financial Officer Chris DelOrefice said average spending per loyalty member rose in the second quarter, with no material demand changes across age groups or income cohorts, and that the company increased its planned annual share repurchases to $1.8 billion while targeting modest operating-margin improvement. Ulta's loyalty program has 47 million members, with 95% of sales coming through members, and stores account for 80% of sales while online represents 20%.
ULTA · Capital · Positive Ulta raised its full-year outlook and increased planned annual share repurchases to $1.8 billion
ULTA · Demand · Positive Prestige brands returned to Ulta after the Target exit, giving it a chance to recapture cannibalized sales, with loyalty-member spending rising
TGT · Competition · Negative Ulta ended its Target partnership in mid-August, removing the beauty offering from Target's stores
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MarketBeat·22dRead more →
United States
ULTA▲6

Ulta Beauty Raises 2026 Guidance After Strong Q2 Results

Ulta Beauty reported higher second-quarter and six-month results for August 2026, with sales rising to US$3,035.68 million and net income to US$282.01 million, and raised its full-year 2026 guidance for net sales growth, operating income growth, and diluted earnings per share. The company also expanded its prestige hair care offerings, including CÉCRED, The Potion Studio, and Bio Ionic's exclusive Jade Dream Collection, reinforcing its position in higher-end beauty categories. The raised guidance is underpinned by momentum in prestige hair care, which supports the company's broader investment narrative. However, rising store and labor costs, along with shifting beauty spend online, could weigh on margins. Analysts' forecasts project $14.9 billion revenue and $1.4 billion earnings by 2029, with a fair value estimate of $627.25, representing a 15% upside to the current price.
ULTA · Capital · Positive Raised full-year guidance after strong Q2 results
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Simply Wall St·33dRead more →
United States
ULTA▲

Ulta Beauty and e.l.f. Beauty Rebound After Post-Earnings Selloff

Ulta Beauty and e.l.f. Beauty are reversing Friday's post-earnings decline, with Ulta Beauty up 4% to $538 and e.l.f. Beauty up 5% to $108.92, while the SPDR S&P Retail ETF slips 0.2% and the SPDR S&P 500 ETF Trust is down 0.46%. Both companies beat Q2 estimates and raised full-year guidance, but their shares sold off on Friday. Ulta Beauty reported net income of $282 million, or $6.55 per share, beating the $6.20 consensus, with revenue up 8.9% to $3.04 billion and comparable sales up 3.8%. The company raised its full-year EPS guidance to $28.70 to $29, sales growth to 6.7% to 7.2%, and comp sales to 3.2% to 3.7%. Meanwhile, Target is down 1% to $161.52 after ending its Ulta Beauty shop-in-shop partnership and launching its own Target Beauty Studio in over 600 stores. The rebound is partly attributed to an unnamed analyst upgrade, and investors are watching whether Ulta Beauty reclaims its pre-earnings level of $544.99 and whether e.l.f. Beauty holds above $105.
ULTA · Capital · Positive Ulta Beauty beat Q2 EPS and revenue estimates and raised full-year guidance, rebounding after Friday's selloff.
ELF · Capital · Positive e.l.f. Beauty beat Q2 estimates and raised full-year guidance, rebounding after Friday's post-earnings selloff.
TGT · Competition · Negative Target ended its Ulta Beauty shop-in-shop partnership and launched its own Target Beauty Studio in over 600 stores.
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24/7 Wall St.·35dRead more →
United StatesCanada
ULTA▲

Bath & Body Works Beats Q2 Guidance, Raises Full-Year EPS Outlook

Bath & Body Works reported second-quarter net sales of $1.5 billion, down 2.3% year over year but beating its guidance range of down 5% to down 3%, and adjusted earnings per diluted share of $0.62, well above the $0.20 to $0.25 range, including a benefit from about $80 million in tariff refunds. The company raised its full-year adjusted EPS guidance to $2.60 to $2.80 and narrowed net sales guidance to down 4% to down 2.5%, while increasing free cash flow expectations to approximately $650 million. Direct channel sales grew 3% to $275 million, and international and other net sales rose 24.9% to $108 million, but U.S. and Canadian store sales fell 5.4% to $1.1 billion. CEO Daniel Heaf noted progress in digital growth and expanded distribution, with Amazon net sales more than tripling sequentially and Ulta Beauty launching in about 600 stores, but acknowledged continued store traffic pressure and a weak third-quarter outlook with adjusted EPS forecast at $0.07 to $0.12.
BBWI · Capital · Positive Bath & Body Works beat Q2 guidance and raised full-year EPS outlook, with adjusted EPS of $0.62 exceeding expectations.
ULTA · Demand · Positive Ulta Beauty launched Bath & Body Works products in about 600 stores, expanding distribution and potential sales.
AMZN · Demand · Positive Amazon net sales more than tripled sequentially for Bath & Body Works, indicating strong demand on its platform.
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GuruFocus·39dRead more →
United States
ULTA3

Ulta Beauty Q2 Earnings Preview: EPS and Revenue Estimates

Ulta Beauty is scheduled to announce its second-quarter earnings results on Thursday, August 27th, after market close. The consensus EPS estimate is $6.19, up 7.1% year over year, and the consensus revenue estimate is $2.98 billion, up 6.4% year over year. Over the past year, Ulta has beaten EPS estimates 75% of the time and revenue estimates 75% of the time. In the last three months, EPS estimates have seen nine upward revisions and twelve downward, while revenue estimates have seen two upward and eighteen downward revisions.
ULTA · Capital · Neutral Q2 earnings preview with estimates and revisions, but no actual results yet.
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Seeking Alpha·39dRead more →
United States
ULTA▲

Bath & Body Works Raises Profit Outlook Despite Weak Sales

Bath & Body Works raised its full-year adjusted earnings forecast on Wednesday after second-quarter results topped guidance, but the company's outlook for the current quarter fell short of analyst expectations, pushing its shares roughly 4% lower in premarket trading. The Columbus, Ohio-based company now expects full-year 2026 adjusted earnings per diluted share of $2.60 to $2.80, up from a prior forecast of $2.40 to $2.65. For the third quarter, Bath & Body Works projected a net sales decline of between 2.5% and 5%, compared with analyst expectations of a 2.9% drop, according to Reuters. Third-quarter adjusted earnings per share are forecast at 7 to 12 cents, against an analyst consensus of 26 cents. Second-quarter net sales reached $1.51 billion, down 2.3% from a year earlier, modestly exceeding the $1.50 billion that analysts had projected, according to Reuters. Adjusted earnings per diluted share were $0.62 for the quarter, boosted by approximately $80 million in tariff refunds; stripping out that one-time item, adjusted earnings per share would have landed at $0.31. Chief executive officer Daniel Heaf pointed to declining store traffic as a persistent drag, while direct online net sales grew 3% in the quarter, the first such increase since 2021, and international and other revenue rose nearly 25%. The company also announced a partnership with Ulta Beauty to sell its products in more than 600 Ulta stores across the U.S. and online, part of a broader push to reach new consumers through expanded retail distribution.
BBWI · Capital · Neutral Raised full-year EPS forecast but Q3 guidance missed; shares fell premarket.
BBWI · Demand · Positive Online sales grew 3% and international revenue rose nearly 25%; Ulta partnership expands distribution.
ULTA · Demand · Positive Partnership with Bath & Body Works brings new products to over 600 Ulta stores, boosting assortment.
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Yahoo Finance·40dRead more →
United StatesChina
ULTA▲

PROYA Partners with Ulta Beauty for U.S. Launch

PROYA, the flagship brand of Proya Cosmetics, has partnered with Ulta Beauty, the nation's largest beauty retailer, to join its global prestige skincare lineup. This November, PROYA will launch its Advanced Firming and Original Repair collections in 400 Ulta Beauty stores nationwide and online at Ulta.com. The collaboration marks a significant milestone in PROYA's global expansion, bringing its science-led skincare philosophy to U.S. consumers. Yuli Cai, Head of PROYA's Overseas Business, said the partnership represents an important step in building PROYA as a global beauty brand grounded in quality, scientific innovation and long-term growth. The brand aims to leverage Ulta Beauty's nationwide store footprint and millions of Ulta Beauty Rewards members to cultivate deep consumer trust across the U.S. and build replicable retail partnership models for future expansion into Western Europe and other global markets.
603605.CG · Demand · Positive PROYA partners with Ulta Beauty to launch in 400 U.S. stores, marking a significant milestone in global expansion.
ULTA · Demand · Positive PROYA's launch in Ulta Beauty stores expands Ulta's prestige skincare offerings, potentially attracting new customers.
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PR Newswire·47dRead more →
United States
ULTA

Ulta Beauty Reshapes Distribution with Target Exit and Nutrire Deal

Ulta Beauty is reshaping its distribution and assortment mix as Target confirmed the end of its shop-in-shop arrangement with Ulta, to be replaced by Target's own Beauty Studio concept in roughly 600 locations, while Nutrire announced an exclusive US partnership with Ulta bringing the hair wellness brand first to Ulta.com and then to about 250 stores. The loss of Target's Ulta shop-in-shops removes a convenient traffic source and a historically high margin revenue stream, while the addition of exclusive emerging brands such as Nutrire fits directly into Ulta's push to widen its wellness and emerging brand assortment to draw younger, highly engaged shoppers. Ulta Beauty's narrative projects $14.9 billion revenue and $1.4 billion earnings by 2029, requiring 5.4% yearly revenue growth and about a $0.2 billion earnings increase from $1.2 billion today. Some of the most optimistic analysts, who were assuming revenue could reach about US$15,100,000,000 and earnings US$1,500,000,000 by 2029, see cost optimization and better in store execution as powerful offsets to risks like intensifying competition, yet recent moves such as losing Target shop in shops and adding Nutrire exclusivity could either reinforce or challenge those views.
ULTA · Demand · Neutral Loses Target distribution but gains Nutrire exclusivity, with mixed impact on growth.
Nutrire · Demand · Positive Exclusive US partnership with Ulta expands distribution to Ulta.com and 250 stores.
TGT · Demand · Negative Target ends Ulta shop-in-shops, losing a traffic and revenue source.
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Simply Wall St·47dRead more →
United States
Artificial Intelligence▲

AI Shopping Sends Higher-Intent Leads to Ulta and Etsy

Ulta Beauty and Etsy are seeing AI-referred shoppers convert at roughly twice the rate of traditional traffic, according to a Reuters report citing Adobe Analytics data showing 41% of U.S. consumers used generative AI for online shopping in June. Ulta said visitors arriving through Gemini and ChatGPT showed about double the conversion and purchase intent, while Etsy said shoppers may discover products through ChatGPT but generally return to Etsy to transact. OpenAI ended its standalone Instant Checkout tool in March and shifted toward product discovery followed by merchant-owned checkout, leaving retailers in control of the transaction. Ulta's loyalty program, with more than 46 million members generating about 95% of U.S. sales, gives it a stronger defense against AI platforms capturing the customer relationship, while Etsy retains checkout and seller access but faces risk if chatbots replace marketplace browsing and weaken its on-site advertising. The key question is whether retailers can convert AI-generated transactions into direct customer relationships as Google, Amazon and other platforms move closer to the transaction.
About megatrends
Artificial Intelligence › AI Applications & Copilots ▲Demand
ETSY · Demand · Positive AI-referred shoppers convert at double the rate, and Etsy retains checkout and seller access.
ULTA · Demand · Positive AI-referred shoppers show double conversion and purchase intent, and loyalty program defends customer relationships.
OpenAI · Technology · Neutral OpenAI's shift to product discovery is mentioned, but the company is private and not directly impacted.
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Reuters·52dRead more →
ULTA▲

Ulta Beauty Could Be 22% Undervalued After Kelly Garcia CTO Appointment

Ulta Beauty has appointed board member Kelly Garcia as Chief Technology Officer, effective August 31, 2026, intensifying its technology focus. The most followed narrative values the stock at $627.25 per share, 22% above the last close of $489.47, implying the shares are undervalued. That valuation ties to a specific earnings and margin path driven by enhanced digital infrastructure, personalization tools, and omnichannel fulfillment, with half of e-commerce orders fulfilled by stores. Ulta Beauty still faces pressure from rising store and wage costs and the planned end of the Target shop-in-shop partnership in 2026.
ULTA · Technology · Positive Appointment of Kelly Garcia as CTO signals intensified technology focus, supporting digital infrastructure and omnichannel fulfillment.
ULTA · Capital · Positive Article states stock is 22% undervalued based on earnings and margin path tied to tech investments.
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Simply Wall St·75dRead more →
ULTA▲

Ulta Beauty expands international footprint with new stores in Mexico and Middle East

Ulta Beauty is advancing its international expansion by opening new stores in Mexico and the Middle East, while its U.K. and Ireland business Space NK continues to deliver healthy growth. The company opened two new stores in Mexico, including a distinctive two-story location in central Mexico City, and franchise partner Alshaya Group launched a third Middle East location at Dubai Mall. Management expects these newer businesses to contribute incremental accretive growth over time, supporting the company's long-term growth strategy. Ulta Beauty remains optimistic about the long-term potential of its international operations despite fluid conditions in the Middle East.
ULTA · Demand · Positive Ulta Beauty is expanding internationally with new stores in Mexico and Middle East, driving growth.
Alshaya Group · Demand · Positive Alshaya Group is the franchise partner launching Ulta Beauty stores in the Middle East, benefiting from expansion.
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Zacks Investment Research·89dRead more →
ULTA▲

Ulta Beauty DCF points to 18.5% upside while P/E looks roughly fair

Ulta Beauty's discounted cash flow analysis suggests the stock is 18.5% undervalued with an intrinsic value of about $566 per share, while its price-to-earnings ratio of 16.7 times sits only slightly above a modeled fair P/E of 15.9 times. The company generated approximately $1.1 billion in free cash flow over the latest twelve months, and the DCF model assumes continued growth in those cash flows. The P/E multiple is below the specialty retail industry average of 19.6 times and the peer group average of 23.8 times, but the stock passes only four of six broader valuation checks, indicating a mixed picture. Key risks include inflation pressures on core customers and the unwind of the Target partnership, while international expansion and new brand partnerships may support future cash flows.
ULTA · Capital · Positive DCF analysis suggests Ulta is 18.5% undervalued, with intrinsic value of $566 per share.
TGT · Competition · Negative Article mentions unwind of Target partnership as a risk for Ulta, implying negative impact on Target's beauty business.
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Simply Wall St·94dRead more →
ULTA▲

Ulta Beauty Lifts FY26 Outlook After Q1 Earnings Beat

Ulta Beauty raised its fiscal 2026 earnings guidance after reporting first-quarter results that surpassed estimates. The company now expects earnings per share between $28.36 and $28.80, up from its prior range of $28.05 to $28.55, while maintaining net sales growth guidance of 6% to 7%. First-quarter earnings per share came in at $7.74, beating the consensus estimate of $6.90, and net sales rose 11.1% to $3,163.9 million. Comparable sales increased 5.3%, driven by broad-based strength across categories, with fragrance delivering high-teens comparable growth. The company also continued its strategic initiatives, including launching a TikTok Shop and expanding its loyalty program to approximately 46.9 million members.
ULTA · Capital · Positive raised FY26 EPS guidance and beat Q1 earnings estimates
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Zacks Investment Research·95dRead more →
Artificial Intelligence▲

Ulta Beauty Rewards Loyalty Program Grows to Nearly 47 Million Members

Ulta Beauty's loyalty program expanded to nearly 47 million members in the first quarter of fiscal 2026, a 4% year-over-year increase. The company is leveraging customer data and artificial intelligence to deliver more personalized shopping experiences, including the introduction of Ulta AI, an online shopping agent designed to enhance product discovery and engagement. By combining AI with first-party loyalty data, Ulta Beauty aims to tailor communications and promotional offers to individual preferences, offering incentives such as gifts with purchase, value-focused offers, percentage discounts, or price-point promotions. The company is evolving customer relationships from transactional interactions to individualized experiences to strengthen engagement.
About megatrends
Artificial Intelligence › AI Applications & Copilots Technology
ULTA · Demand · Positive Loyalty program growth to 47M members (+4% YoY) indicates strong customer engagement and future demand.
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Zacks Investment Research·97dRead more →
ULTA▼

US Stock Futures Rise as Rate Jitters Meet Trade Worries

US stock futures are pointing higher this morning, with E-mini S&P 500 contracts up about 0.7% and Nasdaq 100 futures rising just over 1%. The US 10-year Treasury yield is holding near 4.38%, keeping borrowing costs elevated amid hawkish Federal Reserve expectations, while the goods trade deficit widened to $105.8 billion. Among top movers, AST SpaceMobile surged 21.44% on satellite launch progress, Cerebras Systems jumped 19.04% after analyst coverage, and Astera Labs gained 16.39% following a UBS price target increase. Honeywell International fell 50.95% after completing a reverse stock split, Copart declined 8.02% on a CEO transition and index rebalancing, and Ulta Beauty dropped 6.00% after being removed from a Russell index. Earnings from NIKE and Constellation Brands are in focus today, with steady yields keeping rate expectations firm ahead of the June jobs report.
ALAB · Capital · Positive UBS raised price target, driving shares up 16.39%.
ASTS · Technology · Positive Satellite launch progress drove shares up 21.44%.
CBRS · Capital · Positive Jumped 19.04% after analyst coverage, a financial/valuation event.
CPRT · Capital · Negative CEO transition and index rebalancing caused 8.02% decline.
HON · Capital · Negative Reverse stock split completed, shares fell 50.95%.
ULTA · Capital · Negative Dropped 6% after being removed from a Russell index, a financial/valuation event.
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Simply Wall St·97dRead more →
ULTA▲

Uber Stock Poised for Comeback Amid Improving Operating Metrics

Uber Technologies stock has declined 20.18% over the past 52 weeks, but improving operating metrics such as monthly active platform customers and gross bookings suggest a buying opportunity. Congresswoman Nancy Pelosi recently purchased 200 call options on Uber with a $50 strike price expiring March 19, 2027. The company reported fiscal year 2025 revenue growth of 18% year-over-year to $52 billion, with adjusted EBITDA of $6.5 billion and free cash flow of $6.9 billion. Uber One membership reached 50 million as of March 2026, and the company is expanding into hotel booking through a partnership with Expedia Group and beauty delivery with Ulta Beauty. Analysts have a consensus Strong Buy rating on the stock with a mean price target of $106.28, implying 46.8% upside.
UBER · Capital · Positive Article highlights improving operating metrics, revenue growth, EBITDA, free cash flow, and analyst consensus Strong Buy with 46.8% upside.
EXPE · Demand · Positive Uber's partnership with Expedia for hotel booking could drive demand for Expedia's platform.
ULTA · Demand · Positive Uber's partnership with Ulta Beauty for beauty delivery could drive demand for Ulta's products.
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Barchart·99dRead more →
ULTA▲

Bath and Body Works shares rise on Ulta Beauty partnership

Bath and Body Works shares rose 3.5% after the company announced a partnership with Ulta Beauty to sell its products in Ulta stores. The collaboration will bring a curated assortment of Bath and Body Works body care and home fragrance products to more than 600 Ulta Beauty stores across the U.S. and its website, starting July 12, 2026. Wells Fargo raised its price target on the stock to $26 from $25, maintaining an Overweight rating. The shares cooled to $21.45, up 3.5% from the previous close.
BBWI · Demand · Positive Partnership with Ulta Beauty to sell products in over 600 stores and online, expanding distribution and customer reach.
ULTA · Demand · Positive Adding Bath and Body Works products to Ulta's assortment likely to attract more customers and increase sales.
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Yahoo Finance·103dRead more →
ULTA▼

Ulta Beauty Stock Plunges 24% in Six Months Amid Macro Headwinds

Ulta Beauty shares have fallen 24.5% over the past six months, underperforming the Zacks industry's 18.1% decline and the S&P 500's 7.7% gain. The company faces near-term pressures from economic uncertainty, persistent inflation, and higher fuel costs, which are driving consumers to prioritize value and pushing up transportation expenses. SG&A expenses rose 14.6% year over year to $815 million in the first quarter, partly due to investments in the Ulta Beauty Unleashed strategy. Management expects growth to moderate in the second half of the year as it laps stronger prior-year performance. Despite these challenges, Ulta Beauty continues to benefit from its nearly 47-million-member loyalty program, digital and social commerce initiatives, international expansion in markets such as Mexico and the Middle East, and AI-driven personalization. The Zacks Consensus Estimate for current-year earnings per share has edged up by one cent to $28.67 over the past seven days, and the stock carries a Zacks Rank of 3, or Hold.
ULTA · Demand · Negative Consumers prioritizing value due to inflation and economic uncertainty, pressuring Ulta's sales.
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Zacks Investment Research·103dRead more →
ULTA2

Bath & Body Works shares climb on Ulta Beauty partnership

Bath & Body Works shares rose 5.55 percent on Tuesday to close at $20.72 after the company announced a partnership with Ulta Beauty for nationwide distribution. A curated selection of home fragrance and body care products will be available on Ulta Beauty's website and in its 600 physical stores starting June 12, 2026. The company said the deal reflects its strategy to expand beyond owned stores and digital channels, reaching consumers where they already shop for beauty and self-care products. Bath & Body Works noted it is already seeing encouraging results from selective marketplace expansion.
BBWI · Demand · Positive Partnership with Ulta Beauty expands distribution to new customers, boosting product demand.
ULTA · Demand · Neutral Ulta Beauty gains a new brand partner, but impact is minor as it's one of many partnerships.
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Insider Monkey·103dRead more →
ULTA▲

Ulta Beauty CMO Says 47 Million-Member Loyalty Program Is Now a Relationship Engine

Ulta Beauty Chief Marketing Officer Kelly Mahoney said the company’s loyalty program, which has grown from 17 million members 11 years ago to 47 million today, is now viewed internally as a relationship engine. To help customers navigate an overwhelming number of choices, Ulta uses a proprietary algorithmic recommendation system called a beauty graph to anticipate needs and curate highly personalized experiences.
ULTA · Demand · Positive Loyalty program growth to 47M members and personalized recommendation system drive customer engagement and sales.
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Yahoo Finance·104dRead more →
ULTA▲3

Bath & Body Works to launch in over 600 Ulta Beauty stores nationwide

Bath & Body Works announced a strategic partnership with Ulta Beauty that will bring a curated selection of its body care and home fragrance products to more than 600 Ulta Beauty stores and Ulta.com beginning July 12, 2026. The launch is part of Bath & Body Works' broader marketplace strategy to reposition from a specialty retailer into a category-leading global brand and marks a key step in its Consumer First Formula. The assortment includes signature fine fragrance mists, body creams, hand soaps, 3-wick candles, and Wallflowers, along with the return of nostalgic favorite Juniper Breeze as an Ulta Beauty exclusive. Ulta Beauty, the largest specialty beauty retailer in the U.S. with more than 1,500 stores, sees the partnership as filling a whitespace opportunity in home fragrance and body care categories that complement its existing assortment. Both companies emphasized the discovery-led experience, with Bath & Body Works citing encouraging early results from selective marketplace expansion.
BBWI · Demand · Positive Partnership with Ulta Beauty expands distribution to over 600 stores, driving product demand.
ULTA · Demand · Positive Partnership fills whitespace in home fragrance and body care, attracting new customers.
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GlobeNewswire·104dRead more →
ULTA▲2

Chipotle, Ulta, and Dutch Bros Are Growth Stocks to Buy Now Despite Market Noise

A Motley Fool analysis argues that Chipotle Mexican Grill, Ulta Beauty, and Dutch Bros are compelling long-term growth stocks whose fundamentals remain strong despite recent share-price weakness. Chipotle plans to open 350 to 370 new restaurants in 2026 and projects revenue of $16.1 billion by 2029, roughly double current levels, even after cutting its sales forecast three times in 2025 and seeing shares fall more than 34% from their highs. Ulta Beauty reported first-quarter 2026 net sales growth of 11.1% to $3.16 billion and comparable sales up 5.3%, beating analyst expectations, and raised its annual profit forecast, yet the stock is down nearly 25% in 2026. Dutch Bros, which raised prices only about 30% since 2019 compared to Starbucks' 50%-plus increases, plans to open at least 181 new system shops in 2026 and launched at-home coffee products in February 2026, with a long-term target of more than 7,000 locations versus just over 1,000 currently.
BROS · Demand · Positive Plans to open at least 181 new shops in 2026 and long-term target of 7,000+ locations indicate strong customer demand and growth.
CMG · Demand · Positive Plans to open 350-370 new restaurants in 2026 and projected revenue doubling to $16.1B by 2029 show robust demand despite recent sales forecast cuts.
ULTA · Capital · Positive Q1 net sales growth of 11.1% and raised annual profit forecast beat expectations, indicating strong financial performance.
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ULTA▲

StockStory Highlights Costco and Ulta as Consumer Stocks with Competitive Advantages, Flags Floor & Decor as a Sell

StockStory identifies Costco and Ulta Beauty as consumer retail stocks with durable competitive advantages, while recommending investors sell Floor & Decor. Costco benefits from 6.6% average same-store sales growth over two years, revenue of $293.6 billion, and a 35% return on invested capital. Ulta Beauty shows 3.5% same-store sales growth and a 32.6% return on capital. Floor & Decor faces declining earnings per share, falling 12.9% annually over three years, and an 8% return on invested capital, signaling eroding profitability.
COST · Demand · Positive Costco highlighted for 6.6% same-store sales growth and strong revenue, indicating robust consumer demand.
FND · Capital · Negative Floor & Decor flagged as a sell due to declining EPS and low return on invested capital, signaling eroding profitability.
ULTA · Demand · Positive Ulta Beauty noted for 3.5% same-store sales growth and high return on capital, indicating competitive advantage.
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ULTA▲

Ulta Beauty's Fragrance Push Drives High-Teen Comp Growth in First Quarter

Ulta Beauty's fragrance category delivered high-teen comparable sales growth and increased its share of total revenues from 11% to 12% in the first quarter of fiscal 2026. Performance was driven by newness from core luxury brands including YSL, Carolina Herrera, and Valentino, along with an encouraging early performance from newly introduced brand Balmain. Innovation also contributed, particularly through the launch of a new milk scent format from exclusive brand NOYZ, whose Mylk de Parfum product combines fragrance and hydrating skincare and helped elevate NOYZ into the company's top 20 fragrance brands for the quarter. Management emphasized a proactive approach to strengthening the fragrance category through targeted investments, enhanced in-store experience, improved inventory availability, and capitalizing on key seasonal events. Ulta Beauty shares have lost 3.8% over the past year, and the stock currently carries a Zacks Rank of 3, or Hold.
ULTA · Demand · Positive Fragrance category high-teen comp growth and share increase driven by newness and innovation.
EL · Demand · Positive Ulta's fragrance growth was driven by core luxury brands including Estee Lauder's YSL, Carolina Herrera, and Valentino, indicating strong demand for these brands.
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Zacks Investment Research·108dRead more →
ULTA▲

Ulta Beauty Reports First-Quarter Revenue of $3.16 Billion, Beating Estimates

Ulta Beauty reported first-quarter revenue of $3.16 billion, an 11.1% increase from the same period last year, surpassing the Zacks Consensus Estimate of $3.11 billion. Earnings per share came in at $7.74, compared to $6.70 a year ago and well above the consensus estimate of $6.90. Comparable sales rose 5.3%, exceeding the 4.3% analyst forecast. The company ended the quarter with 1,521 total stores, slightly above the 1,517 estimate, and opened 18 new stores versus the 13 expected. Among primary sales categories, cosmetics accounted for 40% of net sales, haircare 18%, fragrance 12%, services 4%, and other 2%, each roughly in line with analyst projections.
ULTA · Capital · Positive Revenue, EPS, and comparable sales all beat estimates, and store openings exceeded forecasts.
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Zacks Investment Research·109dRead more →
ULTA▲

Ulta Beauty edges out Abercrombie & Fitch as the better consumer stock buy in 2026

Ulta Beauty is favored over Abercrombie & Fitch as the stronger consumer stock pick for 2026, according to an analysis by The Motley Fool. Abercrombie & Fitch posted fiscal 2026 revenue of nearly $5.3 billion and net income of approximately $566 million, while Ulta Beauty generated nearly $12.4 billion in revenue and net income of nearly $1.2 billion. Both companies carry a debt-to-equity ratio of about 0.8x, but Ulta's forward P/E of 16.5x is double Abercrombie's 8.3x, though still below the sector benchmark of 29.6x. The analysis highlights Ulta's expected 11% per-share net income growth and a $1 billion-plus share buyback, contrasting with Abercrombie's anticipated net income decline despite top-line growth. Ulta's long track record and shift toward greater per-share profitability give it the edge, even as it faces risks from the end of its Target partnership and brand concentration.
ULTA · Capital · Positive Analysis picks Ulta as the better consumer stock buy for 2026, citing expected 11% per-share net income growth and $1B+ buyback.
ANF · Capital · Negative Analysis favors Ulta over Abercrombie, citing Abercrombie's anticipated net income decline and lower forward P/E.
TGT · Demand · Negative Ulta faces risk from the end of its Target partnership, which could impact demand.
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ULTA▼

Ulta Beauty Stock Falls 35% From High, Trails Retail ETF

Ulta Beauty shares have declined 35.1% from their 52-week high of $714.97 reached on February 18, underperforming the broader retail sector. Over the past three months, the stock is down 10.3%, while the SPDR S&P Retail ETF gained 8.6%. On a year-to-date basis, ULTA has fallen 23.4% compared to the ETF's 2.1% rise. The company reported better-than-expected first-quarter results on June 2, with revenue up 11.1% to $3.2 billion and EPS of $7.74, but shares still dropped 4.8% in the following session amid cautious forward guidance. Analysts maintain a consensus Moderate Buy rating with a mean price target of $631.50, implying a 36.2% upside from current levels.
ULTA · Capital · Negative Stock down 35% from high, underperforming retail ETF; cautious forward guidance despite beat
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