Target Corporation is a general merchandise retailer in the United States. It offers apparel and accessories, beauty products, food and beverage, electronics, home goods, and household essentials. The company also sells merchandise through design partnerships, shop-in-shop experiences, and in-store amenities. It operates through its stores and digital channels, including Target.com. Target was incorporated in 1902 and is headquartered in Minneapolis, Minnesota.
Target's turnaround gains traction: strong Q1, analyst upgrade, new partnerships
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Q1 earnings beat and raised outlook Target reported Q1 earnings of $1.71 per share, beating estimates by 21%, with sales up 6.7% and comparable sales up 5.6%. The company raised its full-year sales growth outlook to about 4% from 2%, signaling a stronger turnaround and boosting investor confidence.
This is a major positive catalyst that directly improves earnings expectations and supports a higher stock price.
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Wolfe Research upgrade to Outperform and Top Pick Wolfe Research upgraded Target to Outperform and named it a Top Pick, citing better-run stores and positive customer trends. The analyst set a Street-high price target of $162 and raised EPS estimates above consensus, driving shares up 3.5% on the day.
Analyst upgrades often influence investor sentiment and can lead to immediate buying pressure, pushing the stock higher.
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New Hollister partnership and DirecTV ad pilot Target announced a multi-season collaboration with Hollister, launching nearly 60 products, and a pilot with DirecTV to link video ads to purchases. These initiatives could drive sales and higher-margin ad revenue, supporting future growth.
New partnerships expand product offerings and ad revenue potential, which can positively impact future earnings and stock price.
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Smallest dividend hike in 55 years amid financial strain Target raised its dividend by only 1.8%, the smallest in 55 years, while free cash flow was negative $319 million. This signals financial strain despite sales growth, which could concern income-focused investors and limit stock upside.
A weak dividend increase and negative cash flow may raise doubts about financial health, acting as a counterweight to positive news.
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Target's Turnaround Gains Wall Street Backing as Tariff Refunds and Ad Growth Boost Profit
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HSBC Upgrades Target to Buy, Sees Traffic-Led Turnaround HSBC upgraded Target to Buy and raised its price target to $190 from $125, saying the turnaround is gaining momentum. Comparable sales rose 3.8%, driven by more shoppers visiting stores rather than bigger baskets, and profit beat expectations by about 5%. This matters because it shows the recovery is real and broad, not just a one-off, which can pull more investors into the stock.
A major analyst upgrade with a much higher price target directly boosts investor confidence and can lift the share price.
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Target's Roundel Ad Business Grows 20%, Lifting Margins Target's retail media arm, Roundel, grew gross billings nearly 20% year over year, with quarterly ad revenue reaching $279 million versus $217 million a year earlier. This high-margin, non-merchandise income helped push Target's gross margin about one percentage point higher than last year, excluding tariff refunds. More profit from ads means Target keeps more of each sales dollar, supporting earnings and the stock.
Roundel's growth is a key profit driver that improves margins and diversifies revenue, directly supporting TGT's valuation.
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Target Books $994 Million in Tariff Refunds, Boosting Q2 Profit Target recognized $994 million in tariff refunds, adding $752 million to net earnings and $1.65 to adjusted earnings per share. The refunds lifted gross margin by 3.7 percentage points to 33.7% and are expected to add about 90 basis points to full-year operating margin. This one-time cash boost makes reported profits look much stronger, which can raise investor expectations and support the share price.
The tariff refund is a large, concrete earnings boost that materially improves Target's reported profitability and cash flow.
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Walmart's Membership Surge and AI Shopping Agents Threaten Target Walmart+ posted record membership growth, with members spending four times more and shopping online seven times more often, while Walmart's e-commerce sales jumped 26%. Separately, UBS warned that AI shopping agents could bypass sponsored listings and impulse buys, hurting retail media profits. Both trends increase competitive pressure on Target's traffic and high-margin ad revenue, which could weigh on the stock.
These competitive and technological threats could erode Target's customer base and ad profits, a real counterweight to the positive news.
Q2 Earnings Beat and Raised Guidance Target reported Q2 earnings per share and comparable sales that beat estimates, and raised its full-year guidance. This signaled the turnaround is gaining traction and boosted investor confidence.
This is a key positive event that drove the stock in Q3.
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HSBC Upgrade to Buy HSBC upgraded Target to Buy, citing improving fundamentals. Analyst upgrades often lift stock prices as they attract new investors.
This is a new upgrade that positively influenced the stock.
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$994 Million Tariff Refund Boosts EPS Target received a $994 million tariff refund, adding $1.65 to earnings per share. This one-time gain significantly boosted reported profits and investor sentiment.
This is a major new positive event that directly impacted earnings.
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Ulta Partnership Ends, Beauty Studio Launch Hurts Shares Target ended its partnership with Ulta and launched its own beauty studio. The transition initially hurt shares, reflecting concerns about execution and customer retention.
This is a new negative event that pressured the stock.
News & notes movingTGT
United States
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Target Cuts Prices on Nearly 2,000 Items After Strong Rally
Target Corporation said on September 29 that it is cutting prices on nearly 2,000 home items, apparel and accessories as it seeks to attract cost-conscious shoppers ahead of the holiday season. The reductions build on cuts covering more than 10,000 products over the past year, with some women's, men's, infant and toddler apparel and family footwear priced 20% or more below last year's levels, and a refreshed bedding assortment averaging 15% lower than a year ago. The move follows three consecutive quarters of stronger-than-expected results; in August the company lifted its full-year outlook under CEO Michael Fiddelke, after reporting Q2 net sales of $26.5 billion, up 5.3% year-over-year, and raising its GAAP and adjusted EPS guidance to $9.90 to $10.90, including approximately $1.65 per share of tariff-refund benefits. Walmart is pursuing a similar strategy, having said it will lower prices on approximately 11,000 products after its slowest quarterly comparable sales growth in August. Target shares have gained more than 50% year-to-date as of October 1 and carry a forward P/E of 15.62, well below Walmart's 38.02, while the company pays a quarterly dividend of $1.16 per share for an annual yield of 2.95%.
Walmart, Target and Dollar General Book Tariff Refunds as Q2 Margin Boost
Walmart, Target and Dollar General each booked tariff refunds as a second-quarter earnings tailwind, using the proceeds to fund price investments and customer-focused initiatives. Walmart received substantially all of its eligible tariff refunds, totaling approximately $2.9 billion, or about 0.5% of annual U.S. net sales, helping lift its second-quarter consolidated gross profit rate 96 basis points to 25.4% and contributing an approximately 750-basis-point benefit to operating income growth. Target recognized $994 million in International Emergency Economic Powers Act tariff refunds as a reduction in the cost of sales, a benefit of 3.7 percentage points to its gross margin of 33.7% and $1.65 to adjusted earnings per share, and it expects fiscal 2026 operating margin to include about 90 basis points of benefit from the second-quarter refunds. Dollar General said gross profit as a percentage of sales rose 127 basis points year over year to 32.6%, with tariff refunds contributing approximately 81 basis points after related reinvestments, while operating profit rose 29.2% to $769.2 million and adjusted earnings per share increased 33% to $2.48, including an estimated 25 cents from refunds. Dollar General received the majority of expected tariff refunds during the quarter and does not expect a material impact from refunds after reinvestments in the second half of fiscal 2026.
HSBC Upgrades Target to Buy, Lifts Price Target to $190
HSBC analyst Joe Thomas upgraded Target to Buy and raised his price target on the stock to $190 from $125 per share, citing a traffic-driven recovery. In a note Wednesday, Thomas said Target's second-quarter results support the view that a turnaround is gaining momentum, with comparable sales rising 3.8%, including a 2.7% rise in store-originated sales, while underlying profits and EPS came in around 5% ahead of consensus. He said growth was driven primarily by footfall rather than higher ticket values, indicating Target is rebuilding customer traffic without material cannibalisation of its store base. HSBC sees potential for earnings forecasts to be exceeded in the short and medium term, noting year-to-date two-year comparable sales growth of 1.7% and that its estimates require only 0.5% two-year growth in the second half to deliver full-year assumptions. The bank's valuation is based on an 18x multiple applied to its revised FY27e EPS estimate of $10.61, in line with Target's five-year average historical PE multiple.
Target Cuts Prices on Nearly 2,000 Products Ahead of Holiday Season
Target Corporation said Tuesday it is cutting prices on nearly 2,000 home, apparel and accessories products as the retailer steps up its value push ahead of the holiday shopping season. The announcement builds on more than 10,000 price cuts Target has made over the past year, and follows management comments on the company's Aug. 19 earnings call that value would remain central to its strategy as consumers stay selective about discretionary spending. The latest cuts cover women's, men's, infant and toddler apparel and footwear, along with a range of home products, with select apparel and footwear items now priced at least 20% below comparable levels last year and its refreshed bedding assortment priced about 15% lower on average. The move follows rival Walmart, which in August reported its slowest quarterly comparable-sales growth in six years and said it would lower prices on about 11,000 products, supported in part by $2.9 billion in U.S. tariff refunds, as major U.S. retailers cut prices to attract cautious consumers facing added pressure from higher gasoline costs tied to the Middle East conflict.
UBS Flags Six U.S. Hardlines Retailers as AI Shopping Agents Reshape Retail
UBS has identified the leading U.S. hardlines retail stocks as the industry confronts the emergence of AI-powered shopping agents, which the firm calls one of the most consequential developments in retail since the rise of e-commerce. The analysis examines how retailers with scale, fulfillment capabilities, and genuine differentiation may navigate the shift as AI agents increasingly intermediate commerce between consumers and merchants. UBS says the most immediate downside risk to revenue remains low, but the larger risk may emerge in profit pools rather than top-line sales, particularly as AI agents potentially bypass sponsored search results and retail media advertisements. The six names on the list are Walmart, Target, Costco, Home Depot, Lowe's, and Kroger. Walmart is cited for a balanced strategy that embraces partnerships with external AI platforms while investing in its own capabilities, with the challenge centering on protecting high-margin advertising businesses and ecosystem economics rather than preserving sales growth. Costco benefits from scale, pricing power, and a differentiated membership model, while Home Depot and Lowe's retain defensive advantages through installation services, technical expertise, and project guidance, and Kroger operates in grocery, where repetitive shopping is conducive to automation but fresh food selection and immediate consumption needs continue to anchor consumers in physical stores.
COST · Competition · Positive UBS cites Costco's scale, pricing power, and differentiated membership model as advantages as AI shopping agents reshape retail.
HD · Competition · Positive UBS says Home Depot retains defensive advantages via installation services, technical expertise, and project guidance amid the AI-agent shift.
LOW · Competition · Positive UBS says Lowe's retains defensive advantages through installation services, technical expertise, and project guidance as AI agents reshape retail.
WMT · Competition · Neutral UBS cites Walmart's balanced AI-agent strategy but warns of risk to its high-margin advertising and ecosystem economics as AI agents may bypass sponsored search.
KR · Competition · Neutral UBS notes Kroger's grocery niche suits automation but fresh-food and immediate-consumption needs keep consumers in stores, a mixed read.
TGT · Competition · Neutral Target is named on UBS's list of six hardlines retailers facing the AI shopping-agent shift, but no specific advantage or risk is detailed.
Costco U.S. Comparable Sales Rise 10.7% in Fiscal Q4
Costco Wholesale Corporation reported U.S. comparable sales growth of 10.7% year over year in the fourth quarter of fiscal 2026, outpacing its overall comparable sales growth of 9.4%. Adjusted U.S. comparable sales, excluding gasoline prices and foreign exchange, rose 7.2%, with U.S. comparable traffic up 3.2% and the average ticket up 7.3%; on an adjusted basis, traffic growth held at 3.2% while adjusted ticket growth was 3.9%. Management said member spending remained resilient, with adjusted comparable sales excluding gas and foreign exchange consistently running in the 6%-7% range, and named nonfood as the strongest-performing category. The company also implemented price reductions on select everyday items as part of efforts to return value to members following tariff refunds. Separately, Walmart U.S. comp sales rose 2.6% in the second quarter of fiscal 2027 on a 1.5% increase in transactions and a 1.1% rise in average ticket, with U.S. e-commerce sales up 24%, while Target posted comparable sales growth of 3.8% in the second quarter of fiscal 2026 on a 3.6% increase in comparable traffic and an 8.7% rise in digital comparable sales.
Costco's IEEPA Tariff Refunds to Shape Fiscal 2027 Earnings
Costco Wholesale Corporation received $184 million related to International Emergency Economic Powers Act tariffs in the fourth quarter of fiscal 2026, comprising $174 million of refunds and $10 million of interest, which management said represented a little more than one-third of the total refunds expected. The tariff refunds, net of partial reinvestment in member value, contributed a nonrecurring benefit of 15 cents per share in the quarter; excluding that benefit, net income and earnings per share rose 12.3% and 12.4%, respectively, while refunds and related reinvestment added nine basis points to gross margin. Costco intends to reinvest the majority of future refunds in increased member value, primarily through lower prices, after directing fourth-quarter investments into produce, meat, beverages, home furnishings and hardware. Walmart Inc. said tariff refunds lifted gross profit and operating income in the second quarter of fiscal 2027, with operating income receiving an approximately 750-basis-point net benefit after price investments, while Target Corporation recognized $994 million of pretax tariff refunds in its second-quarter fiscal 2026, adding $752 million to net earnings and $1.65 to earnings per share and contributing 3.7 percentage points to both gross margin and operating margin. Costco's forward 12-month price-to-earnings ratio stands at 40.59 versus the industry's 27.39, and the Zacks Consensus Estimate for current fiscal-year earnings has risen 7 cents to $22.57 per share, with next fiscal year up 25 cents to $24.71 per share.
COST · Tariff · Positive Costco received $184M in IEEPA tariff refunds ($174M refunds + $10M interest), adding a 15-cent nonrecurring EPS benefit and 9bps to gross margin.
TGT · Tariff · Positive Target recognized $994M of pretax tariff refunds, adding $752M to net earnings and $1.65 to EPS.
WMT · Tariff · Positive Walmart said tariff refunds lifted gross profit and operating income, with an approximately 750-bps net benefit to operating income after price investments.
Fed Study Finds Only 14.8% of Firms Plan to Cut Prices After Tariff Refunds
A Federal Reserve Bank of Atlanta survey found that most U.S. companies are keeping their tariff refunds rather than passing them to consumers, with only 14.8% intending to lower prices and 17.2% planning consumer rebates. The U.S. Treasury had issued nearly $135 billion in tariff refunds by mid-September, out of $166 billion collected by U.S. Customs and Border Protection from 330,000 importers before the Supreme Court declared President Donald Trump's Liberation Day tariffs illegal. Walmart received a $2.9 billion refund, Apple $2.2 billion, Nike $986 million, Target $994 million, Home Depot $730 million, Amazon $600 million, General Motors $500 million, TJX $331 million, Lowe's $80 million and Motorola $60 million. The survey found 75.2% of companies plan to hold onto their refunds, with 52.5% planning to invest in research and development or capital projects, and the refunds represent an average 1.7% of annual revenues. Walmart has pledged to use its refund to cut prices, while FedEx set up a tariff refund portal for eligible customers and UPS is also offering refunds to customers. Consumers have launched class-action lawsuits against companies including Nike, and Sens. Elizabeth Warren and Bernie Sanders are pressing the Trump administration to include consumer relief and plan refunds if the court strikes down new tariffs, including up to 12.5% tariffs on imports from 86 countries and 50% tariffs on a variety of Canadian products.
Walmart, Target and Dollar General Scale Retail Media Businesses
Walmart, Target and Dollar General are each expanding their retail media operations, combining digital advertising, customer data, e-commerce and physical stores, though each is taking a different route to scale these higher-margin businesses. Walmart's global advertising business grew 38% in the second quarter of fiscal 2027, with Walmart U.S. advertising, including VIZIO, also up 38%, while Walmart Connect rose 43%; the company is widening its addressable market through the acquisition of Vibe, which offers self-service tools for advertisers of different sizes. Target is leaning on Roundel, where gross billings increased nearly 20% in the second quarter of 2026, and reported $279 million in quarterly advertising revenues, up from $217 million a year earlier, with first-half advertising revenues rising to $525 million from $379 million as non-merchandise sales grew 20.1%. Dollar General is broadening DG Media Network across on-site, off-site and in-store channels; the network had reached about $170 million in annual volume at the end of last year, and management expects it to grow meaningfully, with planned subscription and loyalty pilots supporting deeper digital engagement. The common thread is deeper customer engagement, creating more touchpoints through which advertisers can reach shoppers.
DG · Demand · Positive Dollar General is broadening its DG Media Network across on-site, off-site and in-store channels, with management expecting meaningful growth in the ~$170M annual volume business.
TGT · Demand · Positive Target's Roundel retail media gross billings rose nearly 20% and quarterly ad revenues grew to $279M from $217M as non-merchandise sales grew 20.1%.
WMT · Demand · Positive Walmart's global advertising business grew 38% with Walmart Connect up 43%, and it is widening its advertiser base via the Vibe acquisition.
Target Rolls Out Beauty Studio Across More Than 600 Stores
Target has launched its national Beauty Studio concept, bringing hundreds of new prestige and global beauty brands into more than 600 stores and Target.com. The rollout adds U.S. exclusive beauty partnerships and pulls in labels including dpHUE, VT Cosmetics, Hair Syrup, Diane Perfect Beauty, SUNGBOON EDITOR and Milk Touch, pushing the retailer further into premium beauty and Korean and Japanese skincare. Alongside the beauty push, Target expanded its food assortment with Coast to Coast Kitchen, Wild Alaskan Company and Amylu Foods, and added home-care brand The Laundress. The company said the moves are aimed at younger and more premium shoppers, fitting a broader effort to keep customers engaged across multiple trips and categories. Investors will watch whether Target discloses sustained strength in beauty, food and home care contribution in upcoming quarterly updates, including traffic from Millennials and younger shoppers.
TGT · Demand · Positive Target rolled out its Beauty Studio concept to 600+ stores and Target.com, adding prestige and global beauty brands to attract younger and premium shoppers.
Amylu Foods · Demand · Positive Amylu Foods was added to Target's expanded food assortment, gaining new retail distribution.
VT Cosmetics · Demand · Positive VT Cosmetics is among the beauty labels brought into Target's national Beauty Studio rollout.
Wild Alaskan Company · Demand · Positive Wild Alaskan Company was added to Target's expanded food assortment, giving the brand new retail distribution.
Target Lifts Fiscal 2026 Margin Outlook Above 2025 Level
Target Corporation now expects its underlying operating profitability for fiscal 2026 to finish above last year's level, guiding to a full-year operating income margin rate, excluding tariff refunds, around 50 basis points above the 2025 adjusted operating margin rate of 4.6%, an upgrade from its earlier guidance of more than 20 basis points above the year-ago level. Including the approximately 90-basis-point benefit from second-quarter tariff refunds, Target foresees a fiscal 2026 operating margin rate in a range around 6%. The company booked $994 million in pretax tariff refunds during the quarter, which lifted its second-quarter operating margin rate to 9.6% from 5.2% a year earlier; tariff refunds added 3.7 percentage points to that quarterly margin, but even without the benefit the operating margin rate was approximately 70 basis points higher year over year. Gross margin also strengthened, with the second-quarter gross margin rate expanding about 100 basis points from the prior-year rate of 29% excluding tariff refunds, helped by a comparison against last year's elevated markdowns and purchase-order cancellation costs and by continued growth in advertising and other non-merchandise revenues. The improvement came despite expense pressure, as Target's SG&A rate rose about 30 basis points to 21.6% on higher compensation costs and planned spending tied to capital projects.
Haleon Sees 24% Per-Store Sales Lift From GLP-1 Merchandising at CVS
Haleon plc is placing products targeting GLP-1 weight-loss drug side effects in dedicated GLP-1 sections at CVS, a strategy that has produced an average 24% increase in sales per store, according to Reuters. Haleon now occupies the majority of GLP-1-related shelf space at CVS, and about 11% of Americans use GLP-1 drugs such as Wegovy and Zepbound, creating a sizeable consumer base for its over-the-counter products. The push comes as North America recovers for Haleon, with Q2 2026 organic revenue growth of 3.1% versus 1.0% in Q1, though the region generated £3.87 billion of revenue in 2025 on a 0.4% organic decline and accounted for roughly 35% of Haleon's 2025 revenue. The company is discussing similar shelf positioning with Walmart and Target, and the opportunity could extend beyond Advil into its Digestive Health portfolio, where Tums and Benefiber contributed to 2025 growth. Still, the 24% uplift is measured only at stores using the merchandising strategy, not across Haleon's entire U.S. business, and H1 2026 organic revenue growth of 2.6% remains below its 4%-6% medium-term target even as management maintained 2026 guidance of 3%-5%.
HLN.LSE · Demand · Positive Haleon's GLP-1 side-effect products in dedicated CVS sections drove an average 24% per-store sales lift, with potential expansion to Walmart and Target and its Digestive Health portfolio.
CVS · Demand · Positive Haleon's GLP-1 merchandising sections at CVS produced a 24% per-store sales lift, indicating stronger in-store demand and traffic for CVS's GLP-1-adjacent shelf space.
TGT · Demand · Neutral Haleon is discussing similar GLP-1 shelf positioning with Target, but no agreement or confirmed impact is stated.
WMT · Demand · Neutral Haleon is discussing similar GLP-1 shelf positioning with Walmart, but no agreement or confirmed impact is stated.
Target to Hold Circle Deal Days Oct. 6-7 With 40% Off Thousands of Items
Target confirmed on Sept. 15 that it will hold its latest Target Circle Deal Days on Oct. 6-7, a two-day sale rewarding members of the free Target Circle loyalty program. The event offers 40% off thousands of items spanning apparel, kitchen gadgets, home decor, toys, beauty and tech, with early access beginning Oct. 5 for members of the paid Target Circle 360 tier. Highlights include 40% off select family clothing from brands like Cat & Jack and Goodfellow, up to 40% off Dyson vacuums and holiday decor, 30% off Threshold furniture, up to 65% off Vera Bradley, and 30% off select skincare, haircare and cosmetics. New members who join between Sept. 27 and Oct. 5 get 15% off their first purchase, those who sign up for an annual Circle 360 membership between Sept. 27 and Oct. 10 receive $50 in Target Circle Rewards, and shoppers approved for a Target Circle Card in that window can earn $75 in rewards. The push follows second-quarter results showing net sales up 5.3% year over year to $26.5 billion and comparable sales up 3.8%, though Bank of America analyst Christopher Nardone said he remains wary about the durability of the comp-sales trend.
Target Rated Zacks Rank #2 as Earnings Estimates Rise
Target is rated Zacks Rank #2 (Buy), with the consensus estimate for the current quarter rising 8.5% over the last 30 days to $2.05 per share, a year-over-year change of +15.2%. The consensus earnings estimate of $10.43 for the current fiscal year indicates a year-over-year change of +37.8% and has changed +5% over the last 30 days, while the next fiscal year's consensus estimate of $9.38 indicates a change of -10% and has changed +4.2% over the past month. For the current quarter, the consensus sales estimate of $26.32 billion indicates a year-over-year change of +4.2%, and for the current and next fiscal years, $109.81 billion and $113.24 billion estimates indicate +4.8% and +3.1% changes, respectively. Target reported revenues of $26.54 billion in the last reported quarter, a year-over-year change of +5.3%, with EPS of $2.46 versus $2.05 a year ago, beating the Zacks Consensus Estimate of $26.13 billion by a revenue surprise of +1.57% and an EPS surprise of +6.96%. The company beat consensus EPS estimates in each of the trailing four quarters and topped consensus revenue estimates two times over this period, and it is graded B on the Zacks Value Style Score, indicating it is trading at a discount to its peers.
Target Fair Value Estimate Raised to US$162.76 After Q2 Analyst Target Hikes
Analysts raised their fair value estimate for Target from about US$133.84 to roughly US$162.76, an increase of around 22%, following a wave of higher price targets across Wall Street after Q2 results. Wells Fargo, UBS, Guggenheim, DA Davidson, and Gordon Haskett lifted their price targets into the US$175 to US$200 range, citing improved comps and a turnaround in store traffic and merchandising, while RBC Capital, Telsey Advisory, and Jefferies pointed to Target's merchandising reset and category strength in Food, Beauty, and Baby. Oppenheimer, Mizuho, and Wolfe Research emphasized management changes, a cultural shift toward faster execution, and store remodels as signs the recovery is gaining traction beyond a single quarter. On the cautious side, BofA, Barclays, and Deutsche Bank kept more conservative ratings even after raising targets, flagging apparel and home as execution risks, and Roth Capital and Piper Sandler cited decelerating trends in some categories, slower high-margin ad revenue, and lagging digital growth versus Amazon and Walmart. The revised fair value estimate assumes revenue growth of roughly 3.37%, up from about 2.97%, a profit margin of about 3.83% versus roughly 3.59%, a future P/E multiple of roughly 20.0x versus about 18.0x, and a discount rate of roughly 7.38% versus about 7.34%.
TGT · Capital · Positive Analysts raised Target's fair value estimate ~22% to US$162.76 and lifted price targets after Q2 results, citing improved comps and turnaround traction.
Target Names Mark Weinstein Chief Marketing and Guest Experience Officer
Target Corporation announced that Mark Weinstein has joined the company as chief marketing and guest experience officer, effective immediately. Weinstein reports directly to Target chief executive officer Michael Fiddelke and will help lead the company's growth strategy by elevating how consumers experience and connect with the Target brand. He joins Target from Hilton, where he served as global chief marketing officer for all 28 brands and Hilton Honors, as well as head of luxury brands. At Target, Weinstein will shape a more connected experience across all the ways people engage with the brand, from discovery and shopping to how Target shows up in culture and communities, and he will oversee Roundel, Target's retail media network, and Target+, its highly curated marketplace. Target operates more than 2,000 U.S. stores and online, powered by more than 400,000 team members.
Target Stores Fulfill 97.6% of Merchandise Sales as Digital Grows
Target Corporation's stores handled fulfillment for 97.6% of merchandise sales in its second-quarter fiscal 2026 results, well above the 80.4% of merchandise sales that originated in stores. Digitally originated sales accounted for 19.6% of merchandise sales, up from 18.9% a year earlier, while comparable digital sales rose 8.7% and same-day delivery grew more than 25%. Target fulfilled nearly 30% more same-day and next-day units than in the prior-year period. The retailer opened 17 new stores in the second quarter, bringing its first-half fiscal 2026 total to 24 new locations, and advanced more than 100 store remodels. The Zacks Consensus Estimate for Target's earnings per share for the current and next fiscal year has increased by $2.01 and 41 cents to $10.43 and $9.36, respectively, over the past 30 days, and the company currently carries a Zacks Rank #2 (Buy).
Some Companies Return Manufacturing to China as Tariff-Driven Shift Proves Hard to Replicate
A year after moving production and sourcing out of China to avoid higher U.S. tariffs, some companies are bringing manufacturing back, finding that replicating China's factory ecosystem abroad is harder than expected. Heather Kuang, vice president of family-owned metal casting company Dawang Metals in Dandong, said a major U.S. agricultural machinery customer that shifted some orders to India has since returned with new orders after running into problems there, and Dawang abandoned its own plan to move production offshore. U.S. retailer Target has moved some orders back to Chinese suppliers, citing supply-chain disruptions and production constraints, according to two people familiar with the matter, while Chinese fast-fashion retailer Shein is scaling back some operations in Vietnam. Hangzhou outdoor furniture exporter Jin Chaofeng said he shut a workshop in Ho Chi Minh City that he opened in 2024 and moved production back to China this year after struggling to find equipment and basic items such as screws and moulds. The reversal comes as China faced an effective U.S. tariff rate of about 20%, compared with 6.1% for Vietnam, 13.4% for Indonesia and 4.5% for Thailand, according to Economist Intelligence Unit estimates in July, though that advantage has narrowed as Washington extended tariffs to a wider range of countries. The shifts are unfolding ahead of an expected meeting between President Donald Trump and Chinese President Xi Jinping this month, which businesses will watch for clarity on a proposed mechanism to lower barriers on some non-sensitive goods.
Dawang Metals · Demand · Positive A major U.S. agricultural machinery customer returned with new orders to Dawang after problems in India, and Dawang abandoned its offshore move.
TGT · Supply · Positive Target moved some orders back to Chinese suppliers after supply-chain disruptions and production constraints abroad, easing its sourcing problems.
0625.HK · Supply · Negative Shein is scaling back some Vietnam operations, reflecting difficulty replicating China's supply ecosystem abroad.
Ulta Beauty Raises Outlook, Lifts Buybacks to $1.8 Billion After Target Exit
Ulta Beauty executives said the company is seeing continued resilience in consumer beauty spending and has raised its full-year outlook after exceeding prior guidance in the second quarter. Speaking at a Barclays conference, President and Chief Executive Officer Kecia Steelman said fragrance is among Ulta's fastest-growing categories and that the company aims to become the No. 1 fragrance retailer in the U.S., while wellness, a $400 billion category growing faster than beauty, could become Ulta's next billion-dollar category. Ulta ended its Target partnership in mid-August, and Steelman said prestige brands involved in the relationship have returned to the Ulta ecosystem, giving the company an opportunity to recapture sales that the partnership had initially cannibalized. Chief Financial Officer Chris DelOrefice said average spending per loyalty member rose in the second quarter, with no material demand changes across age groups or income cohorts, and that the company increased its planned annual share repurchases to $1.8 billion while targeting modest operating-margin improvement. Ulta's loyalty program has 47 million members, with 95% of sales coming through members, and stores account for 80% of sales while online represents 20%.
ULTA · Capital · Positive Ulta raised its full-year outlook and increased planned annual share repurchases to $1.8 billion
ULTA · Demand · Positive Prestige brands returned to Ulta after the Target exit, giving it a chance to recapture cannibalized sales, with loyalty-member spending rising
TGT · Competition · Negative Ulta ended its Target partnership in mid-August, removing the beauty offering from Target's stores
Cramer Calls Diesel a 25% Surtax as Walmart Flags $2 Billion Fuel Cost Hit
Jim Cramer said on CNBC's Squawk on the Street that rising diesel prices amount to a 25% surtax on everything Americans buy, one Congress never voted on. Walmart CFO John David Rainey told analysts on the August 20 call that the company now expects more than $2 billion of incremental fuel-related costs this year above and beyond its original guidance assumptions, and warned of a psychological impact once fuel prices rise above $4. McDonald's CFO Ian Borden cited continued inflationary pressures on food, paper and labor, and said the company pushed its 50,000-restaurant target from 2027 to 2028 as development costs climbed. McDonald's is down 15.58% year to date, Walmart is off 6.43% in the past month, and the XLY consumer discretionary ETF is down 6.11% in the past month, while Target is up 63.63% year to date on a Q2 that included a $994 million pretax IEEPA tariff refund contributing $1.65 to EPS. Cramer conceded the consumer has a job and wages are running slightly ahead of inflation, but treats that cushion as temporary, and the University of Michigan index sat at 55.2 in July, still below the 60 line flagged as recessionary.
WMT · Supply · Negative Walmart CFO said the company now expects more than $2 billion of incremental fuel-related costs this year above its original guidance.
MCD · Supply · Negative McDonald's CFO cited continued inflationary pressures on food, paper and labor and pushed its 50,000-restaurant target from 2027 to 2028 as development costs climbed.
TGT · Tariff · Positive Target's Q2 included a $994 million pretax IEEPA tariff refund contributing $1.65 to EPS.
Target Declares $1.16 Quarterly Dividend, a 1.8% Raise
Target declared a quarterly dividend of $1.16 per share, a 1.8% increase from the prior year that keeps its 50-year dividend streak intact. The raise matches the 1.8% pattern of the prior three quarters, a sharp step down from the increase from $0.68 to $0.90 in 2021 and from $0.90 to $1.08 in 2022. FY2026 operating cash flow fell to $6.562 billion, down 10.93%, while capital expenditure jumped 28.92% for remodels, and management said it is moving toward a 40% payout ratio over time. The company is a national general merchandiser contending with mass discounters and e-commerce on traffic, markdowns and inventory turns. Investors will watch the June 2027 announcement for either a mid-single-digit raise or another 1.8% token increase.
Wild Alaskan Company Launches Five Seafood Products at Target Nationwide
Wild Alaskan Company announced a nationwide retail partnership with Target, bringing a curated lineup of five wild-caught Alaskan seafood products to stores across the country starting today and rolling out over the coming weeks. The five-SKU lineup, drawn from the brand's more than 30 products, includes Pink Salmon, Sockeye Salmon with Lemon & Herb Butter, Wild Alaska Pollock Fillets, Wild Alaska Pollock Quick Cuts, and Sablefish, also known as Black Cod, with selection varying by location. Each item is 100 percent wild-caught, sustainably harvested in Alaska, frozen at peak freshness, and delivers 14 to 23 grams of protein per serving. The launch extends the company's direct-to-consumer subscription model and its existing presence on Target Plus, and coincides with Target's growing expansion into health and wellness. Founder and CEO Arron Kallenberg said the partnership gives the company another powerful way to make premium, wild-caught seafood more accessible as an everyday protein, while Emily Buckley, SVP of Brand and Innovation, said Target was the right retail partner to seize the opportunity.
Haleon Wins Prime Shelf Space at Walmart and Target With Lower Prices
Haleon has negotiated more prominent shelf positions at Walmart and Target by offering lower prices, stronger promotions, exclusive products, and improved commercial terms. The strategy appears to be paying off: Haleon's share of the US consumer-health market rose from 11.4% in February to 12% by August, according to NielsenIQ data cited by Reuters. The company said improved placement has supported market-share gains in oral health, which includes Sensodyne, Aquafresh, and Polident, and better performance in adult vitamins after Centrum products were placed at eye level with promotional support. Walmart recently reduced prices on 11,000 items as elevated gasoline costs pushed shoppers to make more trade-offs, and even Walmart reported its slowest comparable-store sales growth in six years. More than 21% of Haleon's second-quarter US sales came from products sold with promotions, according to NielsenIQ data analyzed by Bernstein, and Reuters reported that Walmart and Target declined to comment. The immediate economics of the arrangements remain undisclosed.
HLN.LSE · Demand · Positive Haleon won more prominent shelf space at Walmart and Target with lower prices and promotions, lifting its US consumer-health market share from 11.4% to 12%.
WMT · Pricing · Neutral Walmart gave Haleon more prominent shelf space in exchange for lower prices and promotions, and recently cut prices on 11,000 items amid weak comparable-store sales.
TGT · Pricing · Neutral Target is one of the retailers where Haleon won better shelf placement via lower prices and promotions, but Target declined to comment and no Target-specific outcome is given.
Best Buy Raises Fiscal 2027 Guidance as Valuation Climbs Above Five-Year Median
Best Buy Co., Inc. raised its fiscal 2027 revenue guidance to $42.3-$42.8 billion and adjusted earnings guidance to $6.70-$6.90 per share, with comparable sales now expected to increase 1.9-3% versus a prior outlook ranging from a 1% decline to 1% growth. The Zacks Consensus Estimate for fiscal 2027 earnings stands at $6.79 per share, above $6.43 in fiscal 2026, and that estimate has moved 3.8% higher over the past four weeks, following a latest quarterly earnings surprise of 7.3%. The stock now trades at 12.5X forward 12-month earnings, above its five-year median of 11.5X, though still within its five-year range of 7.0X to 15.5X, with a PEG ratio of 2.10. Best Buy generated $1.30 billion of operating cash flow in the first half, up from $783 million a year earlier, and held $2.26 billion in cash and cash equivalents at quarter-end versus $1.46 billion a year ago, while carrying a dividend yield of about 4.4% and expecting approximately $300 million of fiscal 2027 share repurchases. Risks include industry-wide memory cost increases that lifted computing average selling prices in the mid-teens in the second quarter while unit volumes fell in the high single digits, a planned roughly 20 basis point increase in the annual adjusted SG&A rate, and a promotional backdrop reinforced by Target Corporation's 3.8% second-quarter comparable sales growth and price cuts on more than 10,000 frequently purchased items and Walmart Inc.'s 23% global e-commerce growth. The stock carries a Zacks Rank #3 (Hold) along with Value, Growth, Momentum and VGM Scores of A.
BBY · Capital · Positive Best Buy raised fiscal 2027 revenue and adjusted EPS guidance and comparable sales outlook, with consensus estimates moving higher.
BBY · Supply · Negative Industry-wide memory cost increases lifted computing ASPs mid-teens while unit volumes fell high single digits, pressuring Best Buy's product costs and volumes.
TGT · Competition · Negative Target's 3.8% Q2 comparable sales growth and price cuts on 10,000+ items reinforce a promotional backdrop that pressures Best Buy.
Moderna's Cancer Vaccine Trial Success Drives Stock Surge
Moderna's stock surged as much as 160% after the company announced positive Phase 3 trial results for its mRNA-based personalized cancer vaccine, which significantly reduced the risk of melanoma recurrence in over 1,100 patients when combined with Merck's Keytruda. The trial was stopped early because the efficacy was so high that standard medical ethics required allowing control-group patients access to the treatment. Despite the jump, shares remain below previous highs, and analysts caution that scaling and pricing questions remain. Meanwhile, Target reported a 5.3% sales increase and a 100% jump in earnings per share, though much of that came from a one-time $994 million tariff refund. The company's digital sales grew 8.7%, and same-day deliveries rose 25%, but analysts question whether the turnaround can sustain the stock's 60% year-to-date gain. In AI news, OpenAI's 18% quarterly growth disappointed investors, while Anthropic more than doubled revenue, and both companies are racing toward IPOs.
Target's Non-Merchandise Sales Jump 20% as New Revenue Streams Scale
Target Corporation reported second-quarter fiscal 2026 results showing a 20.1% surge in non-merchandise sales, which outpaced a 5% gain in merchandise sales, as total net sales grew 5.3% year over year to $26,539 million. The growth was driven by expansion in Roundel advertising, Target Circle 360 membership revenues, and the Target+ marketplace, with Roundel gross billings rising nearly 20%, and both Target+ gross merchandise value and Target Circle 360 membership revenues climbing more than 40%. Advertising revenues jumped to $279 million from $217 million a year earlier, while other revenues increased to $174 million from $141 million, and credit card profit sharing edged up to $139 million from $134 million. Target's shares have rallied 32.7% over the past three months, outperforming the industry's 3.6% decline, and the company carries a Zacks Rank #2 (Buy).
Target Launches Beauty Studio with 1,600 Products from 90 Brands
Target has launched Target Beauty Studio, a new in-store and online specialty beauty destination featuring over 1,600 products from 90 brands, most of which are new to Target shoppers. The assortment includes prestige, emerging, and global beauty labels, and the studio offers curated experiences, personalized guidance from Beauty Advisors, and exclusive customer engagement programs. The launch expands Target's presence in beauty and positions the retailer as a specialty beauty destination. Target Beauty Studio will be available in more than 600 stores and online, deepening Target's reach into higher price point categories. Investors should watch upcoming quarterly results for disclosures on traffic, basket size, and attachment of Beauty Studio products to core categories, as well as store count and brand additions.
TGT · Demand · Positive Target launches Beauty Studio with 1,600 products from 90 brands, expanding its beauty assortment and positioning as a specialty destination, likely to drive customer traffic and sales.
Ulta Beauty and e.l.f. Beauty Rebound After Post-Earnings Selloff
Ulta Beauty and e.l.f. Beauty are reversing Friday's post-earnings decline, with Ulta Beauty up 4% to $538 and e.l.f. Beauty up 5% to $108.92, while the SPDR S&P Retail ETF slips 0.2% and the SPDR S&P 500 ETF Trust is down 0.46%. Both companies beat Q2 estimates and raised full-year guidance, but their shares sold off on Friday. Ulta Beauty reported net income of $282 million, or $6.55 per share, beating the $6.20 consensus, with revenue up 8.9% to $3.04 billion and comparable sales up 3.8%. The company raised its full-year EPS guidance to $28.70 to $29, sales growth to 6.7% to 7.2%, and comp sales to 3.2% to 3.7%. Meanwhile, Target is down 1% to $161.52 after ending its Ulta Beauty shop-in-shop partnership and launching its own Target Beauty Studio in over 600 stores. The rebound is partly attributed to an unnamed analyst upgrade, and investors are watching whether Ulta Beauty reclaims its pre-earnings level of $544.99 and whether e.l.f. Beauty holds above $105.
Target's Same-Day Delivery Drives Digital Sales Growth
Target Corporation reported an 8.7% increase in comparable digital sales for the second quarter of fiscal 2026, with same-day delivery surging more than 25%. The retailer's stores now serve as fulfillment hubs for over 95% of sales, and it fulfilled nearly 30% more same-day and next-day units than a year earlier. Target's shares have rallied 30.6% over the past three months, outperforming the industry's 0.4% growth, while its forward price-to-earnings ratio stands at 17.15, below the industry's 29.99. The Zacks Consensus Estimate for current-year earnings per share has risen by 81 cents to $10.42 over the past week, and Target carries a Zacks Rank #2 (Buy).
Target's Comeback Quarter Boosted by Nearly $1 Billion Tariff Refund
Target Corporation reported its second straight quarter of comparable sales gains, with a $994 million tariff refund contributing meaningfully to a profit beat, after the US Supreme Court ruled that President Trump overstepped his authority in imposing the tariffs. Comparable sales grew 3.8%, beating the 2.5% estimate, driven by a 3.6% rise in store visits and an 8.7% jump in online sales. The company raised its yearly sales forecast for the second time this year to about 5% from 4%, and shares have jumped over 57% in 2026. However, the nearly $1 billion refund is a one-time boost that will make next year's comparisons harder, and growth in clothes and home goods remained weak. Walmart also booked nearly $2.9 billion in similar refunds this quarter, indicating a temporary sector-wide benefit.
Target's Grocery Strategy Drives Traffic and Sales Growth
Target Corporation reported that its grocery strategy is gaining traction, with food and beverage sales rising 7% in the quarter ended August 1, the fastest growth in three years, and store traffic up 3.6%. The company, under CEO Michael Fiddelke, plans to expand its private-label food lineup by about 600 products over the next two years, including 400 under its Good & Gather brand, aiming to generate over $2 billion in growth. Grocery is seen as a traffic driver to boost higher-margin categories like beauty, apparel, and home goods, with beauty sales up about 7% and comparable sales up 3.8%, prompting a raised full-year forecast. However, grocery remains a low-margin business, and Target's market share in U.S. grocery is about 5% versus Walmart's 27%, with apparel and home furnishings roughly flat, so the sustainability of the strategy is still being tested.
Target's Turnaround Faces Margin Test in Q2 Report
Target Corporation enters its fiscal second-quarter report with shares up significantly in 2026, but the central test is whether its turnaround can start producing margin growth. Consensus estimates call for revenue to increase 3.5% to $26.09 billion, adjusted earnings to rise 14% to $2.34 per share, and comparable sales to grow 2.4%. In the first quarter, net sales increased 6.7%, comparable sales rose 5.6%, and traffic grew 4.4%, with adjusted operating margin improving to 4.5% from 3.7%. However, the adjusted SG&A expense rate increased to 21.9% from 21.7%, and management plans approximately $5 billion of capital expenditures and $1 billion of incremental operating investment during 2026, which could absorb gross-margin gains. Insider Monkey's hedge fund database shows 68 hedge funds held positions in Target at the end of the first quarter of 2026, up from 58 funds the prior quarter.
Amazon and Walmart are shifting more of their retail-media advertising onto their own digital storefronts, placing sponsored products directly in front of shoppers close to buying. Amazon generated 56% of its retail-media impressions onsite during the first half of 2026, compared with 44% offsite, while Walmart increased its onsite share to 44%, up 27 percentage points from a year earlier. This contrasts with rivals like Best Buy and Target, which placed 93% and 92% of impressions offsite, respectively. The shift comes as total impressions across 32 U.S. networks fell 17% year over year to 223 billion, yet Amazon still controlled roughly 60% of those impressions. Amazon's second-quarter advertising-services revenue reached $19.8 billion, up about 26% from $15.7 billion a year earlier, while Walmart's global advertising business grew 38% last quarter, with Walmart Connect excluding Vizio jumping 43%. Investors should watch advertising revenue growth alongside e-commerce traffic and operating margins, but the risk is saturation from too many sponsored placements.
Target's Quiet Changes Drive Traffic and Sales Rebound
Target reported a stronger-than-expected fiscal second quarter, with revenue of $26.5 billion, up 5.3% year over year, and comparable sales growth of 3.8%, driven by a 3.6% rise in store traffic and an 8.7% increase in digital sales. The company's quiet operational changes, including a major overhaul of its grocery layout and a reimagined Fun101 department, have boosted sales in key categories: snacks are up over 15%, LEGO sales climbed more than 30%, and its $10 Heyday headphones saw a 35% jump. Target has also lowered prices on more than 10,000 items over the past year, and its inventory reliability has reached a multiyear high, helping to fulfill nearly 30% more same-day and next-day online orders. As a result, the company raised its full-year outlook, now expecting net sales growth of around 5% and adjusted earnings per share of $9.90 to $10.90, including a one-time tariff refund benefit. Target stock has surged over 70% in the last 12 months, trading at 17.7 times forward earnings, with analysts' average price target at $166.
Target's Turnaround Shows Traction, But Tariff Refund Skews Earnings
Target Corp. reported second-quarter adjusted earnings per share of $4.11, double the year-ago figure, but a one-time tariff refund accounted for $1.65 of that amount. Comparable sales rose 3.8% on a 3.6% increase in foot traffic, while digital sales climbed 8.7% and net sales reached $26.5 billion. Management raised full-year sales guidance to about 5% growth and lifted its earnings per share outlook to a range of $9.90 to $10.90. However, excluding the refund, adjusted earnings per share grew only about 20%, and SG&A expenses rose to 21.6% of sales from 21.3%. Executives acknowledged that home and apparel sales still lag and that store-level execution will require years of work.
Target Launches Beauty Studio with 1,600 Products and 90 New Brands
Target has introduced Target Beauty Studio, a new specialty beauty experience featuring over 1,600 products and 90 mostly new-to-Target brands, as part of its broader strategy to expand its beauty segment and attract new demographics. The concept includes dedicated Beauty Advisors for personalized shopping and focuses on premium, global, and trending labels. This move is part of Target's efforts to differentiate itself from competitors like Walmart and Amazon by offering curated in-store experiences rather than competing solely on price or convenience. The launch comes amid a cost-focused turnaround, and analysts are watching whether the added complexity will boost traffic and ticket sizes or strain margins and operational efficiency.
TGT · Demand · Neutral Launch of Beauty Studio with 1,600 products and 90 new brands aims to boost traffic and attract new demographics, but impact on margins and operational efficiency is uncertain.
Target Raises Full-Year Guidance After Strong Q2 Earnings
Target reported second quarter GAAP and adjusted EPS of $4.11, up from $2.05 last year, with tariff refunds contributing $1.65 to EPS; excluding these refunds, both GAAP and adjusted earnings per share were approximately 20% higher than a year ago. Net sales rose 5.3% to $26.5 billion, with comparable sales up 3.8% and traffic up 3.6%. The company raised its full-year net sales growth guidance to around 5% and its EPS range to $9.90 to $10.90, up from $7.50 to $8.50, excluding any potential additional tariff refunds. Target also reported a gross margin rate of 33.7%, including a 3.7 percentage point benefit from IEEPA tariff refunds, and an operating margin rate of 9.6% versus 5.2% last year. The company plans to resume share repurchases in the back half of the year and continues to expect approximately $5 billion in capital expenditures for the full year.
AI assistants reshape retail as agentic commerce emerges
AI assistants are becoming a new gateway to retail, changing how consumers discover, compare, and buy products, according to a report from Retail Insight Network. McKinsey research cited in the report found that 38% of surveyed consumers in France, Germany, and the UK use AI to research products or inform purchase decisions. Major platforms are moving in this direction: Amazon renamed its Rufus assistant to Alexa for Shopping in May 2026, and OpenAI launched shopping research in ChatGPT in November 2025, with retailers like Target, Sephora, and Nordstrom integrating via its Agentic Commerce Protocol. McKinsey estimates agentic commerce could mediate between $3 trillion and $5 trillion of global consumer commerce by 2030. The report advises retailers to audit product data, monitor AI visibility, prepare for AI integration, and protect direct customer relationships as AI becomes another front door to retail.
Target Stock Surges 74% in 2026 as Turnaround Gains Traction
Target shares have climbed 74% in 2026 as new CEO Michael Fiddelke's turnaround plan begins to deliver results. Fiddelke, who took over in February, has focused on merchandising authority, elevating the shopping experience, stepping up technology, and investing in teams and communities, backed by $2 billion in incremental spending on operational improvements and store renovations. Negative store-level sales have turned positive in the first two fiscal quarters under his leadership, and Fiddelke doubled his sales growth target from 2% to 4% following encouraging initial results. The company also extended its dividend increase streak to 55 consecutive years, though the dividend yield has fallen below 3% as the stock has rallied. Target is now taking market share from Walmart and other competitors, and the stock still trades at steep earnings and dividend yield discounts relative to Walmart.
Target Earnings Estimates Rise, Zacks Rank Upgraded to Buy
Analysts have raised their earnings estimates for Target, pushing the stock to a Zacks Rank #2, or Buy. For the current quarter, the consensus estimate is now $1.98 per share, up 5.4% over the last 30 days, with six estimates moving higher and two lower. For the full year, the consensus estimate is $10.22 per share, up 5.81% over the past month, with 12 estimates raised and none lowered. Target shares have gained 21% over the past four weeks.