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TripAdvisor Inc

Tripadvisor, Inc. is an online travel company that provides travel guidance products and services worldwide. It operates through three segments: Experiences, Hotels and Other, and TheFork. The Experiences segment runs an online travel agency for tours, activities, and attractions, and offers platforms for travelers to discover, generate, and share user-generated ratings, reviews, and opinions on destinations, points of interest, experiences, accommodations, restaurants, and cruises. The Hotels and Other segment primarily consists of the Tripadvisor hotel and restaurant guidance platform, including hotel metasearch and related advertising offerings. TheFork segment provides an online marketplace for diners to discover and book restaurant reservations. Founded in 2000, Tripadvisor, Inc. is headquartered in Needham, Massachusetts.

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Price · split & dividend adjusted

Why is TripAdvisor Inc (TRIP) moving?

Latest
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Tripadvisor Sells TheFork, Pivots to Viator as Core Hotels Shrink

  • TheFork sale strengthens balance sheet Tripadvisor agreed to sell TheFork to American Express for $700 million in cash, a price above depressed expectations. This boosts net cash, repays convertible debt, and removes dilution risk, giving the company flexibility for buybacks or investment. The stock rose on the news.

    The sale is the main new event driving TRIP's price and strategic shift.

  • Viator becomes core growth engine Viator, the tours and activities marketplace, now contributes nearly half of revenue and grew bookings 10% in Q2. The market values the remaining business at only ~$800 million despite Viator generating ~$1 billion in annual revenue, suggesting upside if Viator's growth continues.

    Viator's growth is the key positive fundamental driver after the sale.

  • Hotels segment decline drags overall results The legacy Hotels & Other segment revenue fell 21% in Q2 and is guided to decline 20-23% in Q3. This weak demand offsets Viator's growth and pressures overall revenue, making the pivot to experiences urgent.

    This is the main negative force weighing on TRIP's price and outlook.

  • AI partnerships and SEO headwinds shape outlook Tripadvisor became the first travel experiences partner for Google Gemini, which could drive future traffic. However, SEO headwinds cut about 5 percentage points from Experiences growth, showing the challenge of shifting to AI-driven discovery while old search channels weaken.

    This captures both a new growth opportunity and a persistent risk affecting future demand.

Q3 2026
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Tripadvisor Sells TheFork, Pivots to Viator as Core Hotels Shrink

  • TheFork sale strengthens balance sheet Tripadvisor agreed to sell TheFork to American Express for $700 million in cash, a price above depressed expectations. This boosts net cash, repays convertible debt, and removes dilution risk, giving the company flexibility for buybacks or investment. The stock rose on the news.

    The sale is the main new event driving TRIP's price and strategic shift.

  • Viator becomes core growth engine Viator, the tours and activities marketplace, now contributes nearly half of revenue and grew bookings 10% in Q2. The market values the remaining business at only ~$800 million despite Viator generating ~$1 billion in annual revenue, suggesting upside if Viator's growth continues.

    Viator's growth is the key positive fundamental driver after the sale.

  • Hotels segment decline drags overall results The legacy Hotels & Other segment revenue fell 21% in Q2 and is guided to decline 20-23% in Q3. This weak demand offsets Viator's growth and pressures overall revenue, making the pivot to experiences urgent.

    This is the main negative force weighing on TRIP's price and outlook.

  • AI partnerships and SEO headwinds shape outlook Tripadvisor became the first travel experiences partner for Google Gemini, which could drive future traffic. However, SEO headwinds cut about 5 percentage points from Experiences growth, showing the challenge of shifting to AI-driven discovery while old search channels weaken.

    This captures both a new growth opportunity and a persistent risk affecting future demand.

News & notes moving TRIP
United States
TRIP▼impact 4

LendingTree Shares Fall 7.8% as Meta's Muse Threatens Lead Generation

LendingTree shares fell 7.8% to close at $24.02 after the Wall Street Journal reported that Meta's Muse can buy goods online, respond to emails, and complete other tasks a user authorizes, threatening the lead-generation model that pays LendingTree when consumers visit its site to request a loan. Barron's Anita Hamilton wrote that the same dynamic is already hitting travel sites because Muse can book flights and places to stay, with Expedia, Booking Holdings, Tripadvisor, and Airbnb all falling. Bloomberg Intelligence analysts Mandeep Singh and William Tong wrote that if agents take 5% to 10% of travel, ride-hailing, and delivery business, the combined revenue loss could exceed $5 billion, Barron's reported, though that figure is a scenario for travel and delivery rather than a measured loss at either company. The move extends a broader selloff across lead-generation and marketplace names including EverQuote, CarGurus, Cars.com, Instacart, Expedia, and Booking Holdings, whose models depend on shoppers still arriving on a site where ads and commissions are charged. LendingTree is down 53.2% since the beginning of the year and trades 65.8% below its 52-week high of $70.56 from September 2025.
TREE · Competition · Negative Meta's Muse threatens the lead-generation model that pays LendingTree when consumers visit its site to request a loan, sending shares down 7.8%.
ABNB · Competition · Negative Meta's Muse can book flights and stays, threatening Airbnb's marketplace model as travel sites fall.
BKNG · Competition · Negative Meta's Muse can book flights and places to stay, pressuring Booking Holdings' booking model.
EXPE · Competition · Negative Meta's Muse can book flights and stays, threatening Expedia's marketplace model; Expedia fell in the broader lead-generation selloff.
TRIP · Competition · Negative Tripadvisor fell as Meta's Muse can book flights and places to stay, undermining its marketplace/lead-generation model.
CARG · Competition · Negative CarGurus is caught in the broader selloff of lead-generation and marketplace names threatened by Meta's Muse.
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The Wall Street Journal·11dRead more →
United States
TRIP▼

Expedia Falls 7.2% as Meta's Muse AI Booking Agent Sparks Disruption Fears

Shares of online travel agency Expedia fell 7.2% in the afternoon session after Barron's Anita Hamilton reported that Expedia, Booking Holdings, Tripadvisor, and Airbnb were declining because Meta's Muse can book flights and places to stay. Expedia was down 5.5%, to $265.60, by midday Tuesday, and consumer internet was down 4.92% at Wednesday's open, with Expedia weaker than that. Bloomberg Intelligence analysts Mandeep Singh and William Tong wrote that if agents take 5% to 10% of travel, ride-hailing, and delivery business, the combined revenue loss could exceed $5 billion, though that figure is a scenario rather than a result. The move follows a 4.4% drop one day earlier, when Muse rose to the top free-app position in U.S. app stores, prompting concerns over structural disruption to digital marketplaces and advertising revenues; Amazon has blocked Muse from shopping on Amazon.com and sued Perplexity over automated shopping through its Comet browser. Expedia is down 7.4% since the beginning of the year and, at $262.01 per share, trades 22.7% below its 52-week high of $339.13 from August 2026.
EXPE · Competition · Negative Expedia dropped 7.2% as Meta's Muse can book flights and stays, threatening its core OTA business.
META · Technology · Positive Meta's Muse AI booking agent topped U.S. free-app charts, highlighting a successful new product.
ABNB · Competition · Negative Meta's Muse AI booking agent is seen as a structural disruption threat to Airbnb's marketplace, sending its shares lower.
BKNG · Competition · Negative Booking Holdings fell as Meta's Muse AI booking agent raised fears of disintermediation in travel booking.
TRIP · Competition · Negative Tripadvisor declined alongside peers on fears Meta's Muse AI agent disrupts travel marketplaces.
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Bloomberg·11dRead more →
United States
TRIP▼2

Tripadvisor Reports Weaker Q2 Revenue and Plans $700 Million TheFork Sale

Tripadvisor reported second-quarter revenue of US$441.9 million, down from US$476.0 million a year earlier, with net income falling to US$22.4 million alongside weaker earnings per share. Management also announced a plan to sell TheFork for US$700 million, a move that directly affects how the company funds and prioritizes its experiences and AI initiatives. The results highlight AI-driven shifts in travel search and intensifying competition as Tripadvisor reassesses the future of core assets like Viator and hotel metasearch. The proposed sale sits at the heart of the catalyst around experiences scaling fast enough to offset hotel and advertising weakness.
TRIP · Capital · Negative Q2 revenue and net income declined, and EPS was weaker.
TheFork · Capital · Neutral TheFork is being sold for $700M, but impact on its own operations is unclear.
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Simply Wall St·57dRead more →
TRIP▲

Tripadvisor advanced as market accepted TheFork sale to American Express

Tripadvisor contributed to the Longleaf Partners Small-Cap Fund in the second quarter of 2026 after announcing the sale of its TheFork business to American Express. The price was well above depressed market expectations and closer to the fund's opinion of fair value. The deal will put Tripadvisor into a strong net cash position and open up additional strategic options. The fund believes Tripadvisor can grow its free cash flow per share more than the market expects as its growing Viator business overtakes its shrinking core Tripadvisor business. Tripadvisor shares gained 12.41% over the past month but lost 21.05% over the past 52 weeks, closing at $14.40 on July 13, 2026, with a market capitalization of $1.68 billion.
TRIP · Capital · Positive Tripadvisor sells TheFork to American Express at a price above market expectations, strengthening its cash position and strategic options.
AXP · Capital · Positive American Express acquires TheFork from Tripadvisor, expanding its dining offerings.
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Insider Monkey·82dRead more →
TRIP▲

Tripadvisor sold The Fork to American Express for $700 million

Tripadvisor sold its restaurant booking platform The Fork to American Express for $700 million, a deal that amounted to roughly half of the company's market capitalization at the time. Middle Coast Investing noted in its second-quarter 2026 investor letter that the stock ended the day of the announcement up only 1.2%, a day that also saw news of an Iran-U.S. ceasefire, and subsequently crawled up another 9% by quarter-end. The firm suggested the muted reaction reflected a market trading more on sector dynamics than on company-specific news. Tripadvisor shares lost 21.31% over the past 52 weeks and closed at $14.29 on July 2, 2026, giving it a market capitalization of $1.63 billion.
TRIP · Capital · Positive Tripadvisor sold The Fork for $700 million, roughly half its market cap, providing a significant cash infusion.
AXP · Capital · Positive American Express acquired The Fork for $700 million, a strategic purchase that expands its restaurant booking capabilities.
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Insider Monkey·90dRead more →
TRIP▲

Tripadvisor sells TheFork to American Express for $700 million in cash

Tripadvisor has agreed to sell its restaurant reservation platform TheFork to American Express for US$700,000,000 in cash. The deal, announced in June 2026, is part of Tripadvisor's strategy to simplify its portfolio and focus on its travel experiences marketplace anchored by Viator. The sale comes as an activist-influenced board, following a cooperation agreement with Starboard Value and a board expansion in March 2026, explores options to enhance shareholder value. Tripadvisor's stock rose 5.9% on the news.
TRIP · Capital · Positive Tripadvisor sells TheFork for $700M, simplifying portfolio and boosting shareholder value; stock rose 5.9%.
AXP · Capital · Positive American Express acquires TheFork for $700M cash, expanding its dining offerings.
Starboard Value LP · · Neutral Starboard Value is mentioned as activist investor influencing board, but no direct impact from the sale.
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Simply Wall St·94dRead more →
TRIP▼

Tripadvisor Stock Still Looks Overvalued After TheFork Sale News

Tripadvisor stock still screens as overvalued despite the agreed US$700 million sale of TheFork to American Express. The company trades on a price-to-earnings ratio of about 85.8 times, far above the Interactive Media and Services industry average of roughly 14.2 times and a peer average of about 19.8 times. A fair P/E multiple implied by broader checks is about 28.8 times, making the current level roughly three times that benchmark. The sale can support valuation by simplifying the business and strengthening the balance sheet, but the key risk is whether refocusing on the core Experiences platform and Viator can justify current expectations. With a value score of 2 out of 6 checks, Tripadvisor leans toward the expensive side rather than looking like an obvious bargain.
TRIP · Capital · Negative Tripadvisor stock is deemed overvalued with a P/E of 85.8x, far above industry and peer averages, and a value score of 2/6.
AXP · Capital · Positive American Express is buying TheFork for $700 million, a strategic acquisition that simplifies Tripadvisor and strengthens its balance sheet.
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Simply Wall St·95dRead more →
TRIP▼

Longleaf Partners Small-Cap Fund Maintains Tripadvisor Stake Despite Q1 Detraction

Longleaf Partners Small-Cap Fund continued to hold Tripadvisor in the first quarter of 2026, even as the position detracted from performance. The fund noted that the legacy Tripadvisor business has deteriorated more than initially estimated a year ago, now representing closer to 10% of its value versus roughly 20% previously, while Viator and TheFork have grown. Macro travel trends worsened during the quarter, but the fund believes the company is now taking steps to realize value per share and sees a variety of strategic options ahead. Tripadvisor's revenue fell 4% year-over-year to $382 million, though consolidated adjusted EBITDA of $22 million exceeded expectations.
TRIP · Capital · Neutral Fund maintains stake despite detraction; revenue fell but EBITDA beat expectations; strategic options ahead.
TRIP · Demand · Negative Legacy Tripadvisor business deteriorated and revenue fell 4% year-over-year, indicating weaker end-customer demand.
TheFork · Demand · Positive TheFork has grown, contributing to Tripadvisor's value.
Viator · Demand · Positive Viator has grown, contributing to Tripadvisor's value.
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Insider Monkey·96dRead more →
TRIP▲

Tripadvisor Sells TheFork to American Express for $700 Million, Strengthening Balance Sheet

Tripadvisor announced the sale of its restaurant reservation platform TheFork to American Express for $700 million in cash on June 15, 2026. The deal provides substantial liquidity and allows the company to focus on expanding Viator, its fast-growing tours and activities marketplace, which now contributes nearly half of total revenue. Following the transaction, Tripadvisor is expected to hold roughly $637 million in net liquidity, implying the market values the remaining operating businesses at only around $800 million despite Viator generating nearly $1 billion in annual revenue. The company also repaid maturing convertible debt in cash, eliminating balance sheet stress and potential shareholder dilution. With activist investor involvement, potential share repurchases, and a key catalyst in the upcoming August 2026 earnings report, Tripadvisor presents a highly asymmetric opportunity where a rerating of Viator and a potential short squeeze could drive substantial upside.
TRIP · Capital · Positive Tripadvisor sells TheFork for $700M, strengthens balance sheet, repays debt, and focuses on Viator.
AXP · Capital · Positive American Express acquires TheFork for $700M, expanding its dining offerings.
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Yahoo Finance·97dRead more →
TRIP▲

American Express to Acquire TheFork from Tripadvisor for $700 Million

American Express has agreed to acquire restaurant reservation platform TheFork from Tripadvisor in an all-cash deal valued at $700 million. The acquisition will expand American Express' dining network to approximately 75,000 bookable restaurants and strengthen its international operations, a fast-growing segment. TheFork will continue under its current leadership, with the transaction expected to close before the end of 2026. The sale follows pressure from activist investor Starboard Value, which urged Tripadvisor last October to divest the platform.
AXP · Capital · Positive American Express acquires TheFork for $700M, expanding dining network and international operations.
TRIP · Capital · Positive Tripadvisor sells TheFork for $700M, following activist pressure to divest.
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Reuters·109dRead more →