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Citi names Scout24 and Trustpilot as top picks, backs data owners over AI layer
Citi analysts are backing platforms that own the data over the AI layer built on top of it, naming Scout24 and Trustpilot as their top picks with both rated "buy." The broker argues that leading platforms benefit from owning inventory, transaction and reputation data, particularly in high-value categories where recommendation accuracy matters most. Citi sees online property classifieds as the lowest-risk corner of the sector, with Scout24 the standout, citing the company's early optimisation for AI agents as a key reason for its confidence. Its case for Trustpilot rests on its review dataset, which the bank says is increasingly important for LLM recommendation quality, fitting the central argument that reputation data is a valuable asset whose value may accrue to the data's owner rather than to the AI layer above it. Citi adds that while AI agents could eventually become the primary discovery interface, it is too early to conclude that, and notes users continue to favour specialist AI tools embedded within category leaders while traffic from leading LLMs remains negligible.
G24.XETRA · Capital · Positive Citi names Scout24 a top pick with a buy rating, calling online property classifieds the lowest-risk corner and praising its early AI-agent optimisation.
TRST.LSE · Capital · Positive Citi names Trustpilot a top pick with a buy rating, citing its review dataset as valuable for LLM recommendation quality.