Vivid Seats Inc

Vivid Seats Inc. has announced a multi-year partnership with the Los Angeles Rams, becoming the team's Official Fan Experience Partner and offering exclusive gameday packages at SoFi Stadium. Beginning this football season, fans can purchase Rams Fan Experience Packages that include pregame sideline access during player warmups or postgame field access. Vivid Seats will also serve as the exclusive presenting sponsor of the Rams' VIP Pregame Sideline Experience. The partnership expands Vivid Seats' portfolio of sports partnerships, which already includes the Los Angeles Chargers, Indianapolis Colts, Chicago Bears, and San Francisco 49ers.

Vivid Seats reported second-quarter 2026 results that exceeded expectations, driven by extraordinary demand from the FIFA World Cup. Marketplace gross order value rose 8% sequentially to $659 million, consolidated revenue grew 3% to $130 million, and adjusted EBITDA jumped 33% to $12.6 million. The company estimated that a mid-teens percentage of its Q2 GOV came from the World Cup, which it said generated volume comparable to the entire Taylor Swift Eras Tour but concentrated in a single quarter. Vivid Seats also announced the renewal of its revolving credit facility through August 2029 and raised its full-year 2026 outlook, now expecting Marketplace GOV of $2.3 billion to $2.6 billion and adjusted EBITDA of $34 million to $40 million.