Liveramp Holdings Inc

Publicis Groupe announced it has successfully priced an offering of EUR 500 million of notes due September 2030. The notes are being issued under Publicis Groupe SA's Euro Medium Term Note Program dated July 24, 2026, by MMS USA Holdings Inc., a wholly-owned subsidiary of Publicis Groupe SA, and are unconditionally guaranteed by Publicis Groupe SA. The bonds carry a fixed annual coupon of 4.125%, and the net proceeds will contribute to the financing of the acquisition of LiveRamp, which remains subject to customary approvals and is expected to close before the end of 2026. The transaction was led by Citi as Global Coordinator, with BNP Paribas, BofA Securities, HSBC and Lloyds all acting as Joint Lead Managers.

LiveRamp reported first-quarter fiscal 2027 results showing a surge in profitability, even as its acquisition by Publicis Groupe moves toward a shareholder vote on August 17. Revenue rose 10% to $214 million, while GAAP operating income more than doubled to $20 million from $7 million a year earlier, and non-GAAP operating income climbed 41% to $50 million. Diluted earnings per share more than doubled to $0.28, and operating cash flow swung to a $17 million inflow from a $16 million outflow. The company also launched LiveRamp Agent Builders and added integrations with OpenAI, Databricks, Adobe, and DoorDash, while ending the quarter with 132 customers paying over $1 million annually, up from 127. Despite the operational gains, the all-cash deal price of $38.50 per share caps shareholder upside if the transaction closes, and LiveRamp has skipped its earnings call and guidance while the deal is pending. Hedge fund ownership rose to 35 funds from 22, while short interest stands at 9.59% of float, reflecting divided market sentiment on deal completion.

LiveRamp has expanded its Cross-Media Intelligence solution to include Meta campaign data, enabling brand marketers to measure campaigns across Meta and other channels like CTV, programmatic, social, and audio in a single unified view. Marketers can now access de-duplicated attribution and incrementality measurement from Meta within the LiveRamp Clean Room, using first-party data for unified reporting. Leading brands such as Hill's Pet Nutrition have already begun using the solution to gain cross-channel insights and optimize media investments. Christine Grammier, VP of Product at LiveRamp, stated that the addition of Meta as a reporting source helps marketers make informed decisions across more of their media mix through secure, interoperable workflows.

LiveRamp has announced a new integration with Adobe GenStudio for Commerce Media Networks, making commerce purchase data available through LiveRamp's platform for use in Adobe's agentic content supply chain. The integration enables brands to build and launch more targeted campaigns within commerce media networks by leveraging real purchase behavior to customize AI-generated creative for specific customer segments. LiveRamp's commerce media networks data works alongside Adobe Real-Time CDP Collaboration within GenStudio, allowing networks to build targeted customer cohorts from actual transactions rather than modeled audiences. Nichole Giamona, Head of Product at Adobe GenStudio, stated that the solution helps networks scale cutting-edge service and capabilities, giving marketers unprecedented control over content, targeting, and personalization. Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp, added that the partnership amplifies the importance of consumer touchpoints by combining Adobe's creative leadership with LiveRamp's insights and network.

BidMachine has opened Agentic Readiness pilots, a protocol-agnostic interface layer that lets buyer agents transact against its inventory, while expanding its Direct Placements curated supply program for premium mobile inventory. Direct Placements is in production with over 20 active demand partners, meets IAB DIRECT path guidelines, and offers full sellers.json and schain transparency along with Scope3 carbon measurement at the impression level. The Agentic Readiness layer supports AdCP, AAMP, and A2A protocols in parallel, with pilot partners being accepted now and general availability targeted for Q3 2026. BidMachine’s mobile-specific capabilities include SDK-level access to in-app signals, mobile identity resolution through Intent IQ and LiveRamp, and a footprint of more than 50,000 in-play SDKs reaching 600 million monthly active devices.

LiveRamp has launched the LiveRamp Agent Builders program, a new initiative to bring more partner-built AI agents into its network and help marketers accelerate planning, measurement, activation, and data transformation. During the pilot period, brands will have access to agents from all participating AI companies, including founding partners SemantIQ, Newton Research, Akkio, and Datalinx. The program leverages LiveRamp's APIs and MCP servers to make partner agents available to all LiveRamp customers, with Albertsons Media Collective already working with Newton Research's agent. LiveRamp plans to expand the program to a limited release following the pilot.