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Pure Storage Inc

Everpure, Inc. provides data storage and management technologies, products, and services in the United States and internationally. Its Purity software is shared across its products and offers enterprise-class data services such as always-on data reduction, data protection, and encryption, as well as block, file, and object storage protocols. The company offers FlashArray products (including FlashArray//ST, //X, //C, //XL, //E, and File Services) for databases, applications, virtual machines, and traditional workloads, and FlashBlade integrated hardware systems (FlashBlade//S, //E, and //EXA) for unstructured data workloads. It also provides cloud storage solutions such as Portworx by Everpure, Evergreen//One, and Evergreen//Flex, along with the Everpure Fusion SaaS management plane, Evergreen Architecture (including Pure1), and Everpure Cloud. Products and subscription services are sold through a direct sales force and channel partners. The company has a strategic alliance with Odine Solutions Teknoloji Ticaret ve Sanayi A.S. Formerly known as Pure Storage, Inc., it changed its name to Everpure, Inc. in February 2026. Everpure, Inc. was incorporated in 2009 and is headquartered in Santa Clara, California.

Price · split & dividend adjusted
News & notes moving PSTG
United States
Artificial Intelligence▲

Morgan Stanley upgrades IT hardware view on chipflation-driven demand

Morgan Stanley has upgraded its U.S. IT hardware industry view to In-Line from Cautious, citing accelerating infrastructure demand driven by memory chipflation. Analyst Erik Woodring said enterprises increasingly see chipflation as a multi-year structural headwind and are accelerating purchases of PCs, servers, and storage to lock in favorable prices, a dynamic he called Fear of Missing Procurement. The firm upgraded Hewlett Packard Enterprise and Pure Storage to Overweight and NetApp to Equal-weight, while downgrading Teradata. Morgan Stanley now prefers storage over servers over PCs and raised estimates across its OEM universe, sitting 9% to 12% above consensus on 2026 and 2027 EPS. However, the firm stressed the tailwinds are primarily cyclical and warned that hardware stocks, up over 100% since the start of 2025, trade at historically expensive levels, with the cycle potentially rolling over beginning in 2027.
HPE ▲PSTG ▲NTAP ▲TDC ▼
Artificial Intelligence ▲Cloud & Digital Infrastructure ▲Semiconductors ▲
About megatrends
Artificial Intelligence › AI Server OEM & System Integration ▲Demand
Cloud & Digital Infrastructure › Enterprise Data Storage Systems ▲Demand
Semiconductors › Memory — DRAM, NAND & HBM ▲Pricing
Artificial Intelligence › AI Tooling, Data & MLOps ▲Demand
HPE · Demand · Positive Upgraded to Overweight on accelerating infrastructure demand from chipflation-driven procurement.
PSTG · Demand · Positive Upgraded to Overweight, with preference for storage over servers on chipflation-driven demand.
NTAP · Demand · Positive Upgraded to Equal-weight, benefiting from accelerated storage purchases due to chipflation.
TDC · Demand · Negative Downgraded as Morgan Stanley prefers storage over servers, implying weaker demand for Teradata's offerings.
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