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Primo Brands Corporation

Primo Brands Corporation is a branded beverage company operating in North America. It provides bottled water solutions and water filtration services, along with premium spring and sparkling water, purified water, self-service refill drinking water, flavored and enhanced beverages, water dispensers, and filtration equipment. Its portfolio includes packaged brands such as Poland Spring, Pure Life, Saratoga, Mountain Valley, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills; purified brands including Primo Water and Sparkletts; and flavored and enhanced brands such as AC+ION and Splash Refresher. The company distributes through direct-to-consumer, retail, commercial and residential channels, and e-commerce and digital platforms, and is based in Tampa, Florida.

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Price · split & dividend adjusted
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United States
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Primo Brands Raises 2026 Sales Growth Outlook to 2-4%

Primo Brands Corporation raised its 2026 comparable net sales growth outlook to 2-4% from a previous 1-3% range, the second consecutive quarter management has lifted that guidance. The company said the increase reflects stronger-than-expected second-quarter performance and broader momentum across retail and direct delivery. In the second quarter, comparable net sales rose 4.2% year over year to $1.8 billion, the second straight quarter of growth, while adjusted EBITDA advanced 5% to $385 million. Retail growth was broad-based, with regional spring water sales up 4.1%, purified water up 1.9% and premium brands up 30.5%, and direct delivery returned to growth earlier than expected on strong new customer additions, fewer customer quits and improving service levels. Management said sustaining that trajectory will depend on offsetting higher transportation expenses, tighter freight markets, elevated spot rates and commodity inflation through disciplined pricing, productivity initiatives, supply-chain efficiencies and financial risk-management measures.
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PRMB · Demand · Positive Raised 2026 sales growth outlook to 2-4% on stronger Q2 comparable sales (+4.2%) and broad-based retail and direct delivery growth.
PRMB · Supply · Negative Management flagged higher transportation expenses, tighter freight markets, elevated spot rates and commodity inflation as headwinds to sustaining the trajectory.
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Zacks Investment Research·23dRead more →
Global
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Zacks Highlights Five Soft Drink Stocks Set to Benefit from Health and Digital Trends

Zacks Investment Research identifies five soft drink stocks poised for growth amid rising demand for healthier beverages and digital transformation. The Zacks Beverages – Soft Drinks industry, ranked in the top 37% of over 250 Zacks industries, is benefiting from consumer shifts toward zero-sugar, low-calorie, and functional drinks, as well as investments in AI, e-commerce, and smart manufacturing. The Coca-Cola Company, Monster Beverage Corporation, Fomento Económico Mexicano, Primo Brands Corporation, and The Vita Coco Company are highlighted as well-positioned to capitalize on these trends, though the industry faces headwinds from rising input costs and tariff uncertainty. Vita Coco holds a Zacks Rank #1, Coca-Cola and Primo Brands hold a Zacks Rank #2, and Monster Beverage and Fomento Económico Mexicano hold a Zacks Rank #3.
COCO ▲FMX ▲KO ▲MNST ▲PRMB ▲
COCO · Demand · Positive Highlighted as well-positioned to benefit from health trends and holds Zacks Rank #1.
FMX · Demand · Positive Highlighted as well-positioned to benefit from health trends and holds Zacks Rank #3.
KO · Demand · Positive Highlighted as well-positioned to benefit from health trends and holds Zacks Rank #2.
MNST · Demand · Positive Highlighted as well-positioned to benefit from health trends and holds Zacks Rank #3.
PRMB · Demand · Positive Highlighted as well-positioned to benefit from health trends and holds Zacks Rank #2.
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Zacks·59dRead more →
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Primo Brands Names Vaughn Dickinson President of Customer Direct, Eliminates COO Role

Primo Brands Corporation announced leadership changes on July 8, 2026, appointing Vaughn Dickinson as President of Customer Direct & Go-to-Market, reporting to the CEO. Dickinson brings experience from fast-moving consumer goods companies, including leadership roles at PepsiCo. As part of a streamlined leadership model, the COO role will be eliminated, and Robert Austin will remain with the company until December 31 to support the transition. The changes aim to strengthen customer experience, accelerate growth priorities, and create a more agile operating model.
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PRMB · Capital · Positive Leadership restructuring eliminates COO role and appoints new president to streamline operations and accelerate growth.
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Insider Monkey·81dRead more →
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