Atlanticus Holdings Corporation is a financial technology company that provides products and services to lenders in the United States. It operates in two segments: Credit as a Service (CaaS) and Auto Finance. The CaaS segment offers private label credit products for the healthcare space under the Curae brand, and for consumer electronics, furniture, elective medical procedures, and home improvement under the Fortiva brand and its retail partners' brands. It also offers general-purpose credit cards under the Aspire, Imagine, Mercury, and Fortiva brand names. The Auto Finance segment purchases and/or services loans secured by automobiles from or for a pre-qualified network of independent automotive dealers and automotive finance companies in the buy-here, pay-here used car business, and provides floor plan financing and installment lending products. The company was founded in 1996 and is headquartered in Atlanta, Georgia.