NR Instant Produce Public Company Limited

NR Instant Produce Public Company Limited, or NRF, is expanding distribution of its Por Khwan brand products from online channels into leading retail outlets GO WHOLESALE and Tops, after the products drew a strong response from consumers online with total sales of more than 100,000 jars. At GO WHOLESALE, three best-selling products are on offer: shrimp paste with coconut cream, crispy fried shallots with chili in the original recipe, and crispy fried shallots with chili in mala flavor, all made with rice bran oil. Tops carries three items: shrimp paste with coconut cream, crab paste with coconut cream, and chili paste with shrimp oil. The expansion into GO WHOLESALE and Tops marks another important step for NRF in building on its own-brand products and extending distribution from online into retail channels, in order to reach new consumer groups and make shopping more convenient. Those interested can buy the products at GO WHOLESALE and Tops, or online through Shopee, Lazada and TikTok.

NRF is sending its premium seasoning brand SABZU to partner with Pho, a leading Vietnamese restaurant chain in the United Kingdom, to launch Pink Sriracha, the world's first pink Sriracha sauce, exclusively at more than 50 Pho locations nationwide throughout August. The pink colour comes from hibiscus flowers and the sauce uses quality chillies from Thailand, tapping into the Fricy trend, or fruity-spicy flavours, that is gaining popularity among younger consumers. Chief Executive Officer Dan Pathomvanich said this collaboration is an important step for SABZU in expanding brand awareness in the European market, and Libby Andrews, Marketing Director at Pho, said Pho is the only restaurant in the UK serving this sauce exclusively throughout August.