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Britania PCL

Britania Public Company Limited is engaged in property development in Thailand. It develops detached and semidetached houses, townhouses, and other properties under the Belgravia, Grand Britania, Britania, Balco, Balco Lagoon, and Brighton brand names. The company was formerly known as Origin House Company Limited. Founded in 2016, it is based in Bangkok, Thailand, and operates as a subsidiary of Origin Property Public Company Limited.

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Thailand
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Britania expands into low-rise housing in eastern Bangkok and EEC with 8 projects worth 8.8 billion baht

Britania Public Company Limited, or BRI, is continuing its push into the low-rise residential market in eastern Bangkok and the Eastern Economic Corridor, or EEC. Chief Executive Officer Krit Techasumma said the low-rise housing market in the areas linking eastern Bangkok, specifically the Bang Na, Bang Phli and Bang Bo zones through to the EEC, is still likely to grow in line with industrial investment, employment and foreign nationals coming to work in Thailand. He cited research by Krungsri Research, which expects new sales and leases of land in industrial estates in 2026 to 2028 to grow by an average of 3.0 to 4.0 percent per year, or roughly 7,000 to 7,300 rai per year. The company has used the eastern Bangkok and EEC zone as its main base throughout the past eight years, since 2018, with a cumulative total of more than 8 low-rise residential projects comprising 1,726 units, worth a combined total of more than 8.8 billion baht, or 20 percent of the total value the company has developed. It currently has eight projects under development and for sale. Three are in the Bang Pakong zone of Chachoengsao province: Britania Bang Na Km.39, worth 1.2 billion baht, with 232 units starting at 3.99 million baht; Britania Home Bang Na-Bang Pakong, worth 1.25 billion baht, with 200 units starting at 4.79 million baht; and Brighton Bang Pakong, worth 650 million baht, with 211 units starting at 2.79 million baht. The other five projects are in the Chonburi and Rayong zones: Britania Amata Phan Thong, worth 2.25 billion baht, with 440 units starting at 2.99 million baht; Brighton Amata Sukprayoon, worth more than 650 million baht, with 223 units starting at 2.99 million baht; Britania Bang Saen, worth 1.25 billion baht, with 158 units starting at 5.29 million baht; Britania Rayong, worth 1.1 billion baht, with 222 units starting at about 3.99 million to 7 million baht; and Grand Britania Rayong, worth 450 million baht, with 40 units starting at 7.99 million baht. Most recently, the company launched the NowOrNever campaign for bookings and transfers of ownership from now until the end of September 2026, featuring promotions including free stays with no installments for up to 36 months, full furniture and electrical appliances, and interest of 1.25 percent per year, with installments starting at 1,500 baht per month for one year.
BRI.BK · Demand · Positive Britania is expanding with 8 low-rise housing projects worth 8.8 billion baht in eastern Bangkok and the EEC, targeting growing housing demand from industrial investment and employment.
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thunhoon.com·9dRead more →
Thailand
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ORIGIN VERTICAL partners with Lazada to livestream home and condo sales via LazLive, bookings start at 999 baht

Apisit Soonthornchookiat, Chief Executive Officer of Origin Vertical Corporation, or ORIGIN VERTICAL, a condominium developer under Origin Property Public Company Limited, or ORI, has unveiled an aggressive marketing plan built on a Live Commerce strategy, extending the Now or Never campaign by bringing more than 10 condominium projects near rail lines across 3 prime locations, along with Britannia housing projects, to run promotions on LazLive, with bookings for homes and condos starting at just 999 baht. The livestream is set for Friday, September 18, 2026, from 2:00 to 3:00 p.m. on Lazada, with prices starting from 1.39 million to 35 million baht. The event will feature an Exclusive Show from two artists, Emiamily and Beobonny, adding colour and hosting an exclusive chat. The partnership with Lazada also aims to build engagement with Gen Y and Gen Z groups who are familiar with online shopping, as customers can view project information and reviews in real time and immediately book special units. Apisit said the limited-time special promotions during the livestream help spur immediate purchase decisions. Bookers also receive privileges from the #NowOrNever campaign, including discounts of up to 40%, free stay with no instalments for up to 36 months, free full furniture and a full set of electrical appliances, a low interest rate of 1.25% per year, low instalments starting at 1,500 baht per month for 12 months, and free high-speed True Online for a full year.
ORI.BK · Demand · Positive Origin Vertical, under Origin Property, partners with Lazada to livestream over 10 condo projects with bookings from 999 baht to spur home sales.
BRI.BK · Demand · Neutral Britannia housing projects are included in the LazLive livestream promotions, but no specific Britannia development or order is detailed.
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ThailandChina
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SEC Appoints Apisit Suksakorn as Assistant Secretary-General for Digital Technology

The Securities and Exchange Commission, or SEC, has appointed Apisit Suksakorn as Assistant Secretary-General for Digital Technology, overseeing the Information Technology Risk Supervision and Examination Department, the Data Management and Analysis Department, and the Information Technology Department, effective from January 1, 2027. Meanwhile, Starflex Public Company Limited, or SFLEX, reported record-high revenue and net profit for the second quarter of 2026, driven by higher selling prices and a product mix that boosted margins. CEO Dr. Sompoch Valyasavee said the second-half plan will upgrade production with advanced technology, expand Green Packaging, and accelerate Star Union Packaging. Separately, Chaoshua Foods Industry Public Company Limited, or CHAO, announced its business plan for the second half of 2026, focusing on developing the domestic market and expanding abroad through alliances with major retail partners to penetrate the Chinese market, with completion expected within 2026. Winner Medical Public Company Limited, or WINMED, reported strong second-quarter 2026 results, with CEO Nanthiya Darakananda citing bright second-half prospects after its Pathogen Inactivation, or PI, innovation won strong acceptance from public and private hospitals, along with the launch of Thailand's first mobile blood donation bus service. Britania Public Company Limited, or BRI, received an excellent rating with a full 100 points and five stars from the 2026 AGM Checklist assessment of annual general meeting quality, according to CEO Krit Techasumma. And Bangkok Commercial Asset Management Public Company Limited, or BAM, held an analyst meeting to outline its second-half 2026 business picture, advancing a resilient business model, reducing reliance on big-ticket items, accelerating TDRs, and revolving NPA assets, while setting up three more joint-venture AMCs, with the first expected to be finalized as early as the end of the third quarter of 2026. It aims for its total asset portfolio to surpass 600 billion baht by year-end under the BAM Universe approach, according to CEO Dr. Raks Worakitphokathorn.
SFLEX.BK · Capital · Positive Starflex reported record-high Q2 2026 revenue and net profit driven by higher selling prices and a favorable product mix.
BRI.BK · Regulation · Positive BRI received a full 100-point, five-star rating in the 2026 AGM Checklist assessment of annual general meeting quality.
CHAO.BK · Demand · Positive CHAO's H2 2026 plan targets domestic market development and expansion into China via alliances with major retail partners.
WINMED.BK · Technology · Positive WINMED's Pathogen Inactivation innovation won strong acceptance from public and private hospitals, supporting bright H2 prospects.
BAM.BK · · Neutral Article only notes BAM held an analyst meeting on its H2 2026 outlook; no concrete development or cause given.
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SPC advances Sahapat for Students project into its 10th year, covering over 250 schools

Sahapat Piboon, or SPC, is driving the Sahapat for Students project into its 10th year, targeting 26 more schools this year, bringing the total coverage to over 250 schools nationwide. The company continues its mission to find young heroes — honest and public-spirited children. Meanwhile, Britania, or BRI, has announced a partnership with True Corporation to integrate smart home solutions and the AI assistant Amy into homes across all five of its brands, with a 24-month free usage promotion for new homebuyers. Chuwit Farm 2019, or CFARM, is pressing ahead with its second-half 2026 strategy by investing in smart farm technology and accelerating construction of a 200,000-hen egg farm. Thoresen Shipping, a subsidiary of Thoresen Thai Agencies, or TTA, has been ranked number one globally for time-charter equivalent earnings management efficiency in the Vessel Index Report 2025, and is the only company to rank in the top five for eight consecutive years. L.P.N. Development, or LPN, joined in celebrating the opening of the 43rd Lucky Suki Marché branch, spanning over 689 square metres, at the Lumpini Township Rangsit-Klong 1 project.
BRI.BK · Demand · Positive Partnership with True Corp to integrate smart home solutions and AI assistant Amy across all five brands, with 24-month free promotion for new homebuyers, likely to boost demand for its homes.
TTA.BK · Competition · Positive Ranked number one globally for time-charter equivalent earnings management efficiency in Vessel Index Report 2025, and only company in top five for eight consecutive years, indicating competitive advantage.
CFARM.BK · Capital · Positive Investing in smart farm technology and accelerating construction of a 200,000-hen egg farm, indicating expansion and capital expenditure.
TRUE.BK · Demand · Positive Partnership with Britania to integrate smart home solutions and AI assistant Amy, potentially increasing demand for True's services.
LPN.BK · · Neutral Mentioned only as celebrating opening of a Lucky Suki Marché branch at one of its projects; no material impact on LPN's core business.
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ORI and BRI Launch Major Campaign to Boost Property Sales Across 83 Projects

Origin Property Public Company Limited, or ORI, and Britania Public Company Limited, or BRI, have jointly launched the “NOW or NEVER” campaign, bringing together a total of 83 ready-to-move-in condominium and housing projects nationwide, with prices starting from 1.39 million to 35 million baht. The move aims to accelerate transfers and sales in the third quarter of 2026. Of these, 41 are condominium projects from Origin Vertical and 42 are housing projects from Britania, covering detached houses, semi-detached houses, and townhomes in Bangkok, Samut Prakan, Nonthaburi, Pathum Thani, Chonburi, Rayong, and Khon Kaen. The campaign offers special promotions such as low monthly installments of 1,800 baht, an interest rate of 1.8 percent per annum for two years, free electrical appliances, one year of free True Online, and up to 36 months of free stay with no installments for buyers who purchase and transfer ownership by August 2026. Mr. Apisit Sunthornchukeit, Chief Executive Officer of Origin Vertical, stated that this is the company’s largest first-class promotion this quarter. Meanwhile, Mr. Krit Techasumma, Chief Executive Officer of Britania, said the campaign helps reduce the initial costs of buying a home and is one of the most worthwhile campaigns of the year for those deciding to purchase a ready-to-move-in home.
BRI.BK · Demand · Positive BRI jointly launches a major campaign to boost sales across 42 housing projects, aiming to accelerate transfers and sales in Q3 2026.
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Smart City / Autonomous Infrastructure▲3

BRI and TRUE Launch “Amy,” an Intelligent AI Assistant for Housing Estates

Britania Public Company Limited, or BRI, together with True Corporation Public Company Limited, or TRUE, have launched “Amy,” an intelligent AI assistant, to elevate Britania’s housing projects into a Smart Living Ecosystem. By integrating AI and IoT technologies into residential living, homes can now cater to the lifestyles of every generation through voice command systems and applications. New customers who purchase and transfer ownership of homes under the Brighton, Britania, Grand Britania, Belgravia, and Balco brands between July and December 2026 will receive special privileges, including True Fiber to Room service at 1 Gbps, TrueX Home Hub, the AI assistant Amy, and the TrueOnline Home Next Smart Home solution free for 24 months. Existing residents are entitled to sign up for a Smart Home package at a special price, along with exclusive after-sales service. True stated that Amy can learn residents’ behaviors, control security, entertainment, and energy systems, and provide care solutions for children, the elderly, and pets, working in conjunction with a wide range of AI Home Connectivity devices.
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Smart City / Autonomous Infrastructure › Smart Buildings & Connected Lighting Technology
BRI.BK · Technology · Positive BRI launches AI assistant Amy for its housing projects, enhancing smart living ecosystem.
TRUE.BK · Demand · Positive TRUE provides fiber, home hub, and AI assistant to BRI's new customers, driving service adoption.
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