Boutique Corporation Public Company Limited

Boutique Corporation Public Company Limited, or BC, disclosed that its hotel business has entered the final stretch of 2026 with positive signals from High Season tourism demand, particularly in the Chiang Mai market where demand for accommodation has improved. Chief Executive Officer Pradchasingh Takral stated that Novotel Chiang Mai Nimman Journeyhub and ibis Chiang Mai Nimman Journeyhub have seen higher occupancy rates, in line with forward bookings that continue to trend well, while average room rates remain at a good level, reflecting strong booking momentum. The company is preparing to open two new hotels: Mövenpick Resort Kamala Beach Phuket in Phuket province, which will enter a soft opening phase in late 2026 before a full launch in early 2027, and a project under the Handwritten Collection brand on Sukhumvit 5 in Bangkok, aimed at increasing the group's room count and revenue base while expanding its portfolio to cover both key tourist cities and the Bangkok market. In addition, in 2027 BC is watching the "Thai Tiew Thai Plus" measure to stimulate travel during the Low Season and is pressing ahead with business expansion under an Asset-Light Model through its status as a Third-Party Operator, aiming to increase revenue from management fees and raise the share of recurring income over the long term.

Boutique Corporation Public Company Limited (BC) expects its performance in Q3/2026 to recover clearly both quarter-on-quarter and year-on-year, driven by the return of Chinese and Indian tourists, especially in Phuket. Meanwhile, the "Thai Teaw Thai Plus" measure, with a budget of 3,500 million baht for 1 million rights, will help support higher average room rates, although the upside may be limited as it coincides with the high season when occupancy rates are already high. The company plans to open two new hotels: Mövenpick Resort Kamala Beach Phuket in December 2026 and JonoX Sukhumvit 5 Handwritten Collection in January 2027, which will add a total of 370 rooms, representing over 30% of the existing room base. It expects a clear turnaround in 2027. Regarding the JW Marriott Hotel Bangkok Sukhumvit 24 project, the board has approved changing the transaction structure from an entire business transfer to a merger between BQD and BSA, with the transaction value remaining unchanged at no more than 660.80 million baht.

Boutique Corporation Public Company Limited (BC) is accelerating its business in the second half of the year with an Asset-Light model, offering hotel and property management services as a Third-Party Operator (TPO) to generate recurring income. In the first half, revenue from hotel and shopping center businesses grew 6.3%, and second-quarter EBITDA improved 20.6%. The company plans to open the 197-room Mövenpick Resort Kamala Beach Phuket by the end of 2026 and the 174-room Sukhumvit 5 project in early 2027. It is also moving forward with the development of JW Marriott Bangkok Sukhumvit 24 and the Kamala 2 project to further expand its Asset-Light portfolio.

Boutique Corporation Public Company Limited, or BC, has announced a partnership with Accor, a global hotel chain, to launch the first greet brand hotel in Asia. greet Bangkok Sukhumvit 16 Jono is the brand's first hotel in the region, opening on August 1, 2026. Mr. Prabh Thakral, Chief Executive Officer of BC, said that Accor's decision to choose Thailand as the location for the first greet brand hotel in Asia, and to choose BC as its partner in developing the project, reflects confidence in the company's potential in property development, hotel management, and creating added value for assets. The hotel is located on Sukhumvit Soi 16, in the heart of Bangkok's business and lifestyle district, close to BTS Asok and MRT Sukhumvit stations. It is designed for travelers seeking convenience, uniqueness, and value under the concept of feel good, feel greet, with four room types: Pop Deep Sleep Room, Pop Art Room, Pop Recharge Room, and Pop RechargeX Room, accommodating up to two guests per room. The common area, Feel Good Space, includes a lounge zone, co-working area, and library corner. This launch reflects BC's direction of strengthening its hotel portfolio with quality global brands, while expanding its hospitality business through asset value enhancement and growing recurring income, as a Preferred Third Party Operator under Accor's system in Thailand.

Boutique Corporation Public Company Limited, or BC, has partnered with global hotel chain Accor to launch the first greet brand hotel in Asia, named greet Bangkok Sukhumvit 16 Jono, which has been welcoming guests since August 1, 2026. The hotel is located on Sukhumvit Soi 16 in the heart of Bangkok, near BTS Asok and MRT Sukhumvit stations. Designed under the feel good feel greet concept, it emphasizes value and meaningful essentials, offering four room types accommodating up to two guests per room, along with a Feel Good Space communal area. This opening reflects Accor's confidence in BC as a partner in hotel asset development and management, extending the hospitality business and generating long-term recurring income.

Boutique Corporation Public Company Limited, or BC, is preparing to list its fifth series of warrants, BC-W5, on the Market for Alternative Investment on 22 July 2026, as a mechanism to enhance liquidity and raise funds for its property projects. BC-W5 was allocated to existing shareholders free of charge at a ratio of 10 existing shares to 1 warrant, totalling 58,158,319 units, with an exercise price of 1 baht per share and an exercise ratio of 1 warrant to 1 new ordinary share. If fully exercised, the company will receive additional capital of over 58 million baht. The warrants have a lifespan of 7 months and 11 days, with the first exercise date set for 31 August 2026 and the final exercise date on 26 February 2027.