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Synergetic Auto Performance Public Company Limited

Synergetic Auto Performance Public Company Limited provides car rental services in Thailand. Its offerings include short-term rentals for individual customers, long-term rentals, and operating leases for corporate clients covering fleet procurement, tailored modification, and replacement. It also provides limousine rental services for corporate customers and operates the ASAP app for car rental. In addition, the company runs Lifestyle Mall, a car rental center with used cars and food and beverage outlets, and asap select franchises, which are service centers for short-term car rentals and second-hand car sales. It also acts as a non-life insurance broker and provides property renting and other services. The company was founded in 2006 and is based in Samut Prakan, Thailand.

Country
Price · split & dividend adjusted

Why is Synergetic Auto Performance Public Company Limited (ASAP.BK) moving?

Latest
▲4

ASAP rides EV demand, local production edge, and new plant plans

  • Q2 profit surges 455% on new car sales ASAP's Q2 2026 net profit jumped 455% to 60.87 million baht, driven by new car sales revenue rising 2.16 billion baht. This shows the core business is growing fast and making more money, which supports a higher stock price.

    Directly answers why ASAP is moving: strong earnings growth is a key driver.

  • EV import tax hike seen as benefit, not threat The government plans to raise import taxes on fully imported EVs. ASAP says this won't hurt because 90% of its EVs are made in Thailand, and it could help locally produced cars compete better against imports. This reduces a potential negative and may boost sales.

    Clarifies a regulatory risk that was previously seen as negative but is now positive for ASAP.

  • Strong EV order backlog and sales targets ASAP's subsidiary has over 3,000 CHANGAN EV orders waiting for delivery, and the company keeps its 2026 sales target of 14,500 units. It also plans to sell 2,000 used cars worth 800 million baht. This shows demand is strong and future revenue is likely to grow.

    Highlights concrete demand and sales targets that drive revenue expectations.

  • Plans MAXUS EV assembly plant in Thailand ASAP is preparing to build a MAXUS EV assembly plant in Thailand by mid-2027, moving from importing fully built vehicles to local assembly. This long-term investment should cut costs, reduce import reliance, and support growth, though it requires capital.

    A major strategic move that affects future costs and competitiveness.

Q3 2026
▲4

ASAP rides EV demand, local production edge, and new plant plans

  • Q2 profit surges 455% on new car sales ASAP's Q2 2026 net profit jumped 455% to 60.87 million baht, driven by new car sales revenue rising 2.16 billion baht. This shows the core business is growing fast and making more money, which supports a higher stock price.

    Directly answers why ASAP is moving: strong earnings growth is a key driver.

  • EV import tax hike seen as benefit, not threat The government plans to raise import taxes on fully imported EVs. ASAP says this won't hurt because 90% of its EVs are made in Thailand, and it could help locally produced cars compete better against imports. This reduces a potential negative and may boost sales.

    Clarifies a regulatory risk that was previously seen as negative but is now positive for ASAP.

  • Strong EV order backlog and sales targets ASAP's subsidiary has over 3,000 CHANGAN EV orders waiting for delivery, and the company keeps its 2026 sales target of 14,500 units. It also plans to sell 2,000 used cars worth 800 million baht. This shows demand is strong and future revenue is likely to grow.

    Highlights concrete demand and sales targets that drive revenue expectations.

  • Plans MAXUS EV assembly plant in Thailand ASAP is preparing to build a MAXUS EV assembly plant in Thailand by mid-2027, moving from importing fully built vehicles to local assembly. This long-term investment should cut costs, reduce import reliance, and support growth, though it requires capital.

    A major strategic move that affects future costs and competitiveness.

News & notes moving ASAP.BK
ThailandChina
Electrification & Mobility▲

ASAP keeps 2026 sales target at 14,500 units, plans to sell 2,000 used cars worth 800 million baht

Songwit Thitipunya, Chief Executive Officer of Synergetic Auto Performance Public Company Limited, or ASAP, said the company expects its business to improve further in the fourth quarter of 2026, driven by clearly growing demand for electric vehicles as oil prices remain high, together with the contribution of new models. In 2026, the company is maintaining its sales growth target of about 79% from the previous year, reaching roughly 14,500 units, supported by newly launched models such as the NEVO Q05, a fully electric B-segment SUV produced in Thailand with a starting price of about 599,000 baht. After the first half of 2026, the company had revenue of about 6.52 billion baht and expects full-year 2026 revenue to grow 70% from the previous year. On the issue of the Ministry of Finance preparing to consider adjusting the excise tax structure for fully imported electric vehicles, the company views that it is unlikely to affect the EV business of the Changan brand, since this automaker already has a production plant in Thailand in Rayong province under the name CHANGAN Automobile Rayong Factory, which officially ended production in 2025. In its used car distribution business, the company plans to sell an additional approximately 2,000 vehicles whose contracts expire in 2026, comprising gasoline and hybrid cars with no EVs, at an average value of about 400,000 baht per vehicle, or about 800 million baht in total. In addition, the company is expanding its business through Evante Company Limited, or Evante, in which ASAP holds a 51% stake, by expanding the distribution of Maxus commercial electric vehicles, and aims to increase this brand's branches to 12 in 2027 from 3 currently, namely Bangna, Ram Intra and Chonburi.
About megatrends
Electrification & Mobility › Passenger EV OEMs (BEV / PHEV) ▲Demand
Electrification & Mobility › China NEV Leaders ▲Demand
ASAP.BK · Capital · Positive Company expects full-year 2026 revenue to grow 70% after H1 revenue of ~6.52 billion baht, plus plans to sell ~2,000 used cars worth ~800 million baht.
ASAP.BK · Demand · Positive ASAP maintains its 2026 sales target of ~14,500 units, citing growing EV demand and new models like the NEVO Q05.
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ทันหุ้น·13dRead more →
ThailandChina
Electrification & Mobility▲

ASAP Plans to Set Up MAXUS Vehicle Assembly Plant in Thailand by Mid-2027

Synergetic Auto Performance Public Company Limited, or ASAP, is preparing to establish an electric vehicle assembly plant for the MAXUS brand in Thailand, with operations expected to begin around the middle of next year. Chief Executive Officer Songwit Thitipunya disclosed that the company is currently negotiating the selection of three to four potential sites for the plant and is in discussions with its MAXUS partner from China to finalize the investment structure and shareholding proportions. Assembly of EVs will begin in CKD form, after an initial phase of importing fully built electric vehicles to market in the country. The plan falls under the MAXUS brand, with Evante Company Limited, part of the group, serving as the sole distributor of commercial electric vehicles in Thailand, in order to accommodate growth in the EV market and reduce reliance on imports of completely built-up vehicles. The company assesses that Thailand's electric vehicle market will continue to expand, forecasting a growth rate of approximately 5% compared with the previous year.
About megatrends
Electrification & Mobility › Commercial & Heavy-Duty Electric Vehicles ▲Supply
Electrification & Mobility › Passenger EV OEMs (BEV / PHEV) ▲Supply
ASAP.BK · Capital · Positive ASAP plans to establish a MAXUS EV assembly plant in Thailand by mid-2027, a major investment/capex move for the company.
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HoonVision·18dRead more →
ThailandChina
Electrification & Mobility▲

ASAP Confident EV Import Tax Won't Affect Business After 90% Local Production

ASAP is confident that the increase in import taxes on electric vehicles (EVs) from 10% to 30-40% will not affect its business, as it has a high proportion of production in Thailand at 90%, and sees this as an opportunity for locally produced vehicles to compete better. Meanwhile, the MAXUS brand of commercial electric vehicles has received a good response, with continuous deliveries underway, and the company maintains its sales target of 300 units in the second half of this year. Mr. Songwit Thitipunya, Chief Executive Officer of Synergetic Auto Performance Public Company Limited (ASAP), revealed that the Excise Department is preparing to increase import taxes on EVs to reduce the disadvantage of locally produced vehicles, after imported EVs accounted for 63% of sales in the first seven months of 2026. The company has a proportion of imported fully built EVs of less than 10%, and the excise tax for locally produced vehicles remains at 2%, so there is no pressure on costs. The imported EVs are mostly commercial vehicles, and the government has signaled that it will adjust the tax structure to not affect this group. The tax increase may be beneficial for domestic manufacturers because more than 50% of the general EV market is imported from China, giving locally produced vehicles a competitive advantage and potentially pressuring foreign competitors to set up factories in Thailand. At the BIG MOTOR SALE 2026 event, the company launched four MAXUS commercial EV models: MAXUS eDeliver 5, eDeliver 7, eDeliver 9, and eTerron 9, which received a good response with satisfactory reservations and are being delivered gradually. The company maintains its MAXUS sales target of 300 units in the second half of this year, increasing to 1,500 units in 2027 and 2,200 units in 2028, while accelerating the expansion of its dealer network nationwide.
About megatrends
Electrification & Mobility › Commercial & Heavy-Duty Electric Vehicles ▲Regulation
ASAP.BK · Tariff · Positive Import tax increase on EVs benefits ASAP due to 90% local production, reducing competitive disadvantage.
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HoonVision·35dRead more →
ThailandChina
Electrification & Mobility▲

ASAP reveals strong EV orders, targets 14,500 vehicle sales this year

ASAP, or Synergetic Auto Performance Public Company Limited, expects clear business growth in the third quarter of 2026, as its subsidiary, Eternity At One Company Limited, which is the distributor for CHANGAN electric vehicles, has a large number of orders awaiting delivery. By the end of the first half, the backlog of orders for various models, such as the NEVO Q05, totaled over 3,000 units, with deliveries to be made gradually until the end of this year. The company maintains its target of selling 14,500 electric vehicles in 2026, following the successful launch of the NEVO Q05, a 100% electric SUV produced in Thailand with a starting price of 599,900 baht. Revenue this year is expected to grow by about 70% from the previous year, supported by other businesses such as insurance and car rental. Regarding the government's plan to raise import duties on fully assembled vehicles, the company believes it will not affect CHANGAN's business, as it already has a production plant in Rayong, Thailand. The company is also expanding its commercial vehicle business through the MAXUS Commercial brand, aiming to open a total of 12 showrooms by 2027.
About megatrends
Electrification & Mobility › China NEV Leaders ▲Demand
Electrification & Mobility › Commercial & Heavy-Duty Electric Vehicles ▲Demand
ASAP.BK · Demand · Positive Subsidiary Eternity At One has over 3,000 CHANGAN EV orders in backlog and ASAP maintains a 14,500-unit sales target for 2026.
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thunhoon.com·35dRead more →
Thailand
ASAP.BK▲

ASAP Q2 2026 profit surges 455% on new car sales

Synergetic Auto Performance Public Company Limited, or ASAP, reported second quarter 2026 net profit surged 455.53% to 60.87 million baht from 10.96 million baht a year earlier, driven mainly by new car sales revenue rising 2.16 billion baht. Total quarterly revenue reached 4.22 billion baht, up 99.66%, while cost of sales and services rose 101.78% to 3.98 billion baht and finance costs fell 20.92% to 56.23 million baht. For the first six months, net profit totalled 74.36 million baht, up 154.76% from 29.19 million baht, with six month revenue at 6.51 billion baht, an increase of 76.08%.
ASAP.BK · Capital · Positive Net profit surged 455% on strong new car sales revenue growth.
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HoonVision·49dRead more →
Thailand
Electrification & Mobility▼

Government Plans to Raise Import Taxes on EVs, Impacting MGC-ASAP Stocks, Benefiting KGEN

The government is considering restructuring excise tax rates for electric vehicles, with a plan to impose higher taxes on imported EVs that lack a manufacturing base in Thailand. Meanwhile, operators that set up factories and use domestic production networks will receive greater benefits. The proposal is expected to be submitted to the cabinet within September. Analysts from Yuanta Securities Thailand noted that this issue negatively affects MGC and ASAP stocks, which import EVs for sale, but is positive for KGEN, as it has a production base in Thailand and directly holds shares in domestic factories. Parts manufacturers have proposed increasing the tax differential between imported and domestically produced EVs to at least 30 to 50 percent, up from the current roughly 8 percent. This would enhance the advantage of domestically produced vehicles and encourage EV makers to use local supply chains more, benefiting Thai parts makers such as AH, SAT, STANLY, and EPG. SAT is highlighted as a top pick with a buy recommendation and a target price of 18.80 baht per share.
About megatrends
Electrification & Mobility › Passenger EV OEMs (BEV / PHEV) ▼Regulation
Electrification & Mobility › China NEV Leaders ▲Regulation
Critical Materials & Supply Chain › Bulk & Structural Metals (Reshoring) ▲Regulation
Electrification & Mobility › Battery Components & Materials ▲Regulation
ASAP.BK · Tariff · Negative MGC imports EVs for sale; higher import taxes hurt its business.
KGEN.BK · Tariff · Positive KGEN has a production base in Thailand and benefits from higher taxes on imported EVs.
MGC.BK · Tariff · Negative ASAP imports EVs for sale; higher import taxes negatively impact it.
EPG.BK · Tariff · Positive Higher import taxes on EVs benefit domestic parts makers like EPG by encouraging local supply chains.
SAT.BK · Tariff · Positive SAT is a Thai parts maker that benefits from increased tax differential favoring domestic production.
STANLY.BK · Tariff · Positive STANLY is a Thai parts maker that benefits from increased tax differential favoring domestic production.
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