Japan
United States9404.JP▲
HBO Max to Expand Japan Reach via Prime Video and Hulu
Warner Bros. Discovery will make HBO Max available through Amazon's Prime Video and Nippon Television's Hulu Japan starting October 1, expanding access to the streaming service in Japan. Hulu Japan customers will receive the Standard tier at no extra charge, while Prime Video users can purchase either the Standard or Premium tier as a separate subscription within the Prime Video app. The offering includes programming from HBO, Max Originals, Warner Bros., and DC Studios, with titles such as "Game of Thrones," "House of the Dragon," "The Last of Us," and "The White Lotus," along with Warner Bros. movies like "Barbie" and the "Harry Potter" and "The Lord of the Rings" collections. The agreement also includes plans to explore bringing Nippon TV and Hulu Japan content to international audiences through HBO Max. Warner Bros. Discovery said HBO Max has gained engagement and awareness in Japan since its launch and expects the new partnerships to support further growth.
WBD · Demand · Positive HBO Max expands its Japan reach through Prime Video and Hulu Japan distribution deals, supporting subscriber and engagement growth.
9404.JP · Demand · Positive Nippon TV's Hulu Japan will offer HBO Max's Standard tier at no extra charge and plans to bring its own content to international audiences via HBO Max.
AMZN · Demand · Positive Prime Video will carry HBO Max as a paid add-on subscription in Japan, expanding Amazon's streaming distribution and subscriber offerings.