Hasbro Raises 2026 Outlook on Record Magic: The Gathering Sales
Record Magic: The Gathering quarter drives guidance raise Hasbro raised its full-year revenue growth target to 5-7% and adjusted EBITDA to $1.45-1.50 billion after Magic: The Gathering topped $500 million in quarterly revenue for the first time. This directly boosts expected profits and makes the stock more attractive to investors.
This is the core new event that answers why HAS is moving now.
Q2 earnings beat on strong Wizards of the Coast growth Hasbro beat Q2 estimates with adjusted EPS of $1.28 (9.4% above consensus) and revenue of $1.14 billion (8.9% above). The Wizards of the Coast segment grew 27% to $664 million, showing the digital and gaming side is firing on all cylinders.
The earnings beat is new and confirms the company's momentum, pushing the stock up.
Stock jumps over 10% on the news Hasbro shares surged more than 10% after the guidance raise and earnings beat, as investors reacted to the strong Magic: The Gathering sales and improved outlook. The stock also offers a dividend yield above 3% and management buys back shares.
This shows the immediate market reaction and reinforces the positive impact.
Consumer Products still weak with operating loss While the digital gaming segment soared, the traditional Consumer Products unit grew only 5% and posted an $8 million operating loss. This is a real counterweight: the toy business remains soft, so the rally depends heavily on Magic: The Gathering.
It provides a fair picture of the risks behind the stock's move.