Li Auto hit record low on price war, then recovery signs emerge
Price war and new rivals crush margins BYD's Great Tang SUV undercut Li Auto's premium pricing, Xiaomi entered the extended-range SUV segment, and June deliveries fell 15% year-over-year. Vehicle gross margins collapsed to 6.1% from 19.8%, and the stock hit an all-time low.
This explains the main negative force that drove the stock down during the quarter.
Weak Q2 guidance and industry product flood Q2 guidance pointed to a 10–14.5% delivery decline, and industry-wide rapid product launches eroded demand sustainability, adding pressure on the stock.
This shows the forward-looking concerns that weighed on investor sentiment.
New L8 launch and better Q2 revenue Li Auto launched the new Li L8 five-seat SUV and reported better-than-expected Q2 revenue, with Q3 delivery guidance up to 100,000 vehicles, signaling a potential turnaround.
This highlights the positive operational developments that helped the stock recover.
August deliveries jump and battery investment August deliveries jumped 32% year-over-year, and Li Auto invested 2.65 billion yuan in battery maker Sunwoda to secure supply and control costs, supporting future profitability despite ongoing domestic sales pressure.
This shows concrete recovery signs and a strategic move to improve long-term competitiveness.
